- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 35.64 | -9.38 | -16.04 | 1.8 | -13.04 | -10.0 | 1.0 | 4.17 | 28.21 | 0.11 | -8.33 | -15.38 | 5.05 | -4.04 | 7.2 | 2.81 | 14.95 | 52.7 | 0.31 | 1.16 | 0.78 | 899 | -1.21 | 1.24 |
| 23Q4 (19) | 39.33 | -3.37 | -9.57 | 2.07 | 17.61 | 6.7 | 0.96 | 4.35 | 31.51 | 0.12 | 20.0 | -14.29 | 5.26 | 21.71 | 17.99 | 2.44 | 7.98 | 45.42 | 0.31 | 24.18 | -5.22 | 910 | 2.02 | 1.68 |
| 23Q3 (18) | 40.7 | 0.1 | -2.21 | 1.76 | 12.1 | -7.37 | 0.92 | 15.0 | 22.67 | 0.1 | -23.08 | -28.57 | 4.32 | 11.99 | -5.27 | 2.26 | 14.89 | 25.44 | 0.25 | -23.15 | -26.96 | 892 | 1.13 | 1.83 |
| 23Q2 (17) | 40.66 | -4.22 | -4.69 | 1.57 | -21.5 | -18.23 | 0.8 | 2.56 | -1.23 | 0.13 | 0.0 | -7.14 | 3.86 | -18.04 | -14.21 | 1.97 | 7.08 | 3.62 | 0.32 | 4.4 | -2.58 | 882 | -0.68 | 0.92 |
| 23Q1 (16) | 42.45 | -2.39 | 0.52 | 2.0 | 3.09 | 6.38 | 0.78 | 6.85 | -17.02 | 0.13 | -7.14 | -7.14 | 4.71 | 5.62 | 5.83 | 1.84 | 9.47 | -17.45 | 0.31 | -4.87 | -7.62 | 888 | -0.78 | 3.62 |
| 22Q4 (15) | 43.49 | 4.49 | 8.02 | 1.94 | 2.11 | 3.19 | 0.73 | -2.67 | -15.12 | 0.14 | 0.0 | 40.0 | 4.46 | -2.29 | -4.47 | 1.68 | -6.85 | -21.42 | 0.32 | -4.3 | 29.6 | 895 | 2.17 | 3.23 |
| 22Q3 (14) | 41.62 | -2.44 | 15.93 | 1.9 | -1.04 | 10.47 | 0.75 | -7.41 | 2.74 | 0.14 | 0.0 | 55.56 | 4.57 | 1.43 | -4.72 | 1.80 | -5.09 | -11.38 | 0.34 | 2.5 | 34.18 | 876 | 0.23 | 1.04 |
| 22Q2 (13) | 42.66 | 1.02 | 23.94 | 1.92 | 2.13 | 8.47 | 0.81 | -13.83 | 14.08 | 0.14 | 0.0 | 75.0 | 4.50 | 1.1 | -12.48 | 1.90 | -14.7 | -7.95 | 0.33 | -1.01 | 41.2 | 874 | 1.98 | -0.23 |
| 22Q1 (12) | 42.23 | 4.89 | 13.52 | 1.88 | 0.0 | 5.03 | 0.94 | 9.3 | 6.82 | 0.14 | 40.0 | 55.56 | 4.45 | -4.66 | -7.48 | 2.23 | 4.2 | -5.9 | 0.33 | 33.47 | 37.03 | 857 | -1.15 | -1.27 |
| 21Q4 (11) | 40.26 | 12.14 | 19.68 | 1.88 | 9.3 | 9.94 | 0.86 | 17.81 | 7.5 | 0.1 | 11.11 | 0.0 | 4.67 | -2.53 | -8.14 | 2.14 | 5.05 | -10.18 | 0.25 | -0.92 | -16.44 | 867 | 0.0 | 0.81 |
| 21Q3 (10) | 35.9 | 4.3 | 17.63 | 1.72 | -2.82 | 3.61 | 0.73 | 2.82 | -12.05 | 0.09 | 12.5 | 0.0 | 4.79 | -6.83 | -11.91 | 2.03 | -1.42 | -25.23 | 0.25 | 7.86 | -14.99 | 867 | -1.03 | 1.05 |
| 21Q2 (9) | 34.42 | -7.47 | 17.92 | 1.77 | -1.12 | 12.74 | 0.71 | -19.32 | 10.94 | 0.08 | -11.11 | 0.0 | 5.14 | 6.87 | -4.39 | 2.06 | -12.8 | -5.92 | 0.23 | -3.93 | -15.19 | 876 | 0.92 | 3.55 |
| 21Q1 (8) | 37.2 | 10.58 | 24.46 | 1.79 | 4.68 | 15.48 | 0.88 | 10.0 | -16.19 | 0.09 | -10.0 | 0.0 | 4.81 | -5.34 | -7.21 | 2.37 | -0.53 | -32.66 | 0.24 | -18.61 | -19.65 | 868 | 0.93 | 0.46 |
| 20Q4 (7) | 33.64 | 10.22 | 4.63 | 1.71 | 3.01 | 18.75 | 0.8 | -3.61 | -27.27 | 0.1 | 11.11 | -16.67 | 5.08 | -6.54 | 13.49 | 2.38 | -12.55 | -30.49 | 0.30 | 0.81 | -20.36 | 860 | 0.23 | 0.7 |
| 20Q3 (6) | 30.52 | 4.56 | -0.46 | 1.66 | 5.73 | -4.6 | 0.83 | 29.69 | 66.0 | 0.09 | 12.5 | -10.0 | 5.44 | 1.12 | -4.16 | 2.72 | 24.04 | 66.76 | 0.29 | 7.6 | -9.59 | 858 | 1.42 | 0.47 |
| 20Q2 (5) | 29.19 | -2.34 | -3.09 | 1.57 | 1.29 | 0.64 | 0.64 | -39.05 | 28.0 | 0.08 | -11.11 | 0.0 | 5.38 | 3.72 | 3.85 | 2.19 | -37.59 | 32.08 | 0.27 | -8.98 | 3.19 | 846 | -2.08 | -0.82 |
| 20Q1 (4) | 29.89 | -7.03 | 0.0 | 1.55 | 7.64 | 0.0 | 1.05 | -4.55 | 0.0 | 0.09 | -25.0 | 0.0 | 5.19 | 15.78 | 0.0 | 3.51 | 2.67 | 0.0 | 0.30 | -19.33 | 0.0 | 864 | 1.17 | 0.0 |
| 19Q4 (3) | 32.15 | 4.86 | 0.0 | 1.44 | -17.24 | 0.0 | 1.1 | 120.0 | 0.0 | 0.12 | 20.0 | 0.0 | 4.48 | -21.08 | 0.0 | 3.42 | 109.8 | 0.0 | 0.37 | 14.44 | 0.0 | 854 | 0.0 | 0.0 |
| 19Q3 (2) | 30.66 | 1.79 | 0.0 | 1.74 | 11.54 | 0.0 | 0.5 | 0.0 | 0.0 | 0.1 | 25.0 | 0.0 | 5.68 | 9.57 | 0.0 | 1.63 | -1.76 | 0.0 | 0.33 | 22.8 | 0.0 | 854 | 0.12 | 0.0 |
| 19Q2 (1) | 30.12 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 5.18 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 853 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 163.14 | -4.03 | 7.4 | -3.01 | 3.46 | 6.79 | 0.48 | -15.79 | 4.54 | 1.06 | 2.12 | 11.27 | 0.29 | -12.25 | 910 | 1.68 |
| 2022 (9) | 169.99 | 15.02 | 7.63 | 6.71 | 3.24 | 1.57 | 0.57 | 58.33 | 4.49 | -7.22 | 1.91 | -11.7 | 0.34 | 37.66 | 895 | 3.23 |
| 2021 (8) | 147.79 | 19.92 | 7.15 | 10.17 | 3.19 | -3.92 | 0.36 | 0.0 | 4.84 | -8.13 | 2.16 | -19.88 | 0.24 | -16.61 | 867 | 0.81 |
| 2020 (7) | 123.24 | 0.53 | 6.49 | 1.88 | 3.32 | 17.31 | 0.36 | -10.0 | 5.27 | 1.35 | 2.69 | 16.7 | 0.29 | -10.47 | 860 | -0.46 |
| 2019 (6) | 122.59 | 4.69 | 6.37 | 8.15 | 2.83 | 10.12 | 0.4 | -4.76 | 5.20 | 3.31 | 2.31 | 5.19 | 0.33 | -9.03 | 864 | -4.11 |
| 2018 (5) | 117.1 | 8.2 | 5.89 | 4.8 | 2.57 | -10.76 | 0.42 | 16.67 | 5.03 | -3.13 | 2.19 | -17.52 | 0.36 | 7.83 | 901 | -0.22 |
| 2017 (4) | 108.23 | -1.3 | 5.62 | -1.23 | 2.88 | -4.64 | 0.36 | 2.86 | 5.19 | 0.07 | 2.66 | -3.38 | 0.33 | 4.22 | 903 | -2.27 |
| 2016 (3) | 109.66 | 12.67 | 5.69 | 19.54 | 3.02 | 19.84 | 0.35 | 16.67 | 5.19 | 6.1 | 2.75 | 6.37 | 0.32 | 3.55 | 924 | 15.79 |
| 2015 (2) | 97.33 | -7.69 | 4.76 | 10.44 | 2.52 | 36.96 | 0.3 | 15.38 | 4.89 | 19.64 | 2.59 | 48.37 | 0.31 | 25.0 | 798 | 23.15 |
| 2014 (1) | 105.44 | 0.31 | 4.31 | 10.8 | 1.84 | 30.5 | 0.26 | 18.18 | 4.09 | 0 | 1.75 | 0 | 0.25 | 0 | 648 | 2.86 |
