- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 5.28 | 2.33 | -7.85 | 0.37 | 5.71 | 0.0 | 0.3 | 25.0 | 3.45 | 0.42 | -4.55 | 10.53 | 7.01 | 3.31 | 8.52 | 5.68 | 22.16 | 12.26 | 7.95 | -6.71 | 19.95 | 0 | 0 | 0 |
| 23Q4 (19) | 5.16 | -3.91 | -14.14 | 0.35 | -5.41 | -5.41 | 0.24 | -4.0 | -14.29 | 0.44 | 0.0 | 29.41 | 6.78 | -1.56 | 10.18 | 4.65 | -0.09 | -0.17 | 8.53 | 4.07 | 50.73 | 0 | 0 | 0 |
| 23Q3 (18) | 5.37 | 2.48 | 9.37 | 0.37 | -2.63 | 8.82 | 0.25 | -13.79 | 8.7 | 0.44 | 18.92 | 12.82 | 6.89 | -4.99 | -0.5 | 4.66 | -15.88 | -0.62 | 8.19 | 16.04 | 3.16 | 0 | 0 | 0 |
| 23Q2 (17) | 5.24 | -8.55 | 10.78 | 0.38 | 2.7 | 22.58 | 0.29 | 0.0 | 31.82 | 0.37 | -2.63 | 5.71 | 7.25 | 12.31 | 10.65 | 5.53 | 9.35 | 18.99 | 7.06 | 6.47 | -4.57 | 0 | 0 | 0 |
| 23Q1 (16) | 5.73 | -4.66 | 52.39 | 0.37 | 0.0 | 27.59 | 0.29 | 3.57 | 31.82 | 0.38 | 11.76 | 5.56 | 6.46 | 4.89 | -16.28 | 5.06 | 8.63 | -13.5 | 6.63 | 17.23 | -30.73 | 0 | 0 | 0 |
| 22Q4 (15) | 6.01 | 22.4 | 33.85 | 0.37 | 8.82 | 27.59 | 0.28 | 21.74 | 27.27 | 0.34 | -12.82 | 3.03 | 6.16 | -11.09 | -4.68 | 4.66 | -0.54 | -4.92 | 5.66 | -28.78 | -23.03 | 0 | 0 | 0 |
| 22Q3 (14) | 4.91 | 3.81 | 5.59 | 0.34 | 9.68 | 21.43 | 0.23 | 4.55 | 9.52 | 0.39 | 11.43 | 5.41 | 6.92 | 5.66 | 15.0 | 4.68 | 0.71 | 3.72 | 7.94 | 7.34 | -0.18 | 0 | 0 | 0 |
| 22Q2 (13) | 4.73 | 25.8 | 6.77 | 0.31 | 6.9 | 6.9 | 0.22 | 0.0 | -4.35 | 0.35 | -2.78 | 9.38 | 6.55 | -15.03 | 0.12 | 4.65 | -20.51 | -10.41 | 7.40 | -22.72 | 2.44 | 0 | 0 | 0 |
| 22Q1 (12) | 3.76 | -16.26 | -11.11 | 0.29 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.36 | 9.09 | 12.5 | 7.71 | 19.41 | 12.5 | 5.85 | 19.41 | 12.5 | 9.57 | 30.27 | 26.56 | 0 | 0 | 0 |
| 21Q4 (11) | 4.49 | -3.44 | 4.91 | 0.29 | 3.57 | -3.33 | 0.22 | 4.76 | 0.0 | 0.33 | -10.81 | -21.43 | 6.46 | 7.26 | -7.85 | 4.90 | 8.5 | -4.68 | 7.35 | -7.63 | -25.1 | 0 | 0 | 0 |
| 21Q3 (10) | 4.65 | 4.97 | 9.41 | 0.28 | -3.45 | -12.5 | 0.21 | -8.7 | 5.0 | 0.37 | 15.62 | -5.13 | 6.02 | -8.02 | -20.03 | 4.52 | -13.02 | -4.03 | 7.96 | 10.15 | -13.29 | 0 | 0 | 0 |
| 21Q2 (9) | 4.43 | 4.73 | 4.98 | 0.29 | 0.0 | -6.45 | 0.23 | 4.55 | 4.55 | 0.32 | 0.0 | -25.58 | 6.55 | -4.51 | -10.89 | 5.19 | -0.17 | -0.41 | 7.22 | -4.51 | -29.11 | 0 | 0 | 0 |
| 21Q1 (8) | 4.23 | -1.17 | -11.88 | 0.29 | -3.33 | -12.12 | 0.22 | 0.0 | 0.0 | 0.32 | -23.81 | -8.57 | 6.86 | -2.19 | -0.28 | 5.20 | 1.18 | 13.48 | 7.57 | -22.91 | 3.75 | 0 | 0 | 0 |
| 20Q4 (7) | 4.28 | 0.71 | -14.23 | 0.3 | -6.25 | -14.29 | 0.22 | 10.0 | -50.0 | 0.42 | 7.69 | 16.67 | 7.01 | -6.91 | -0.07 | 5.14 | 9.23 | -41.71 | 9.81 | 6.94 | 36.02 | 0 | 0 | -100.0 |
| 20Q3 (6) | 4.25 | 0.71 | -9.57 | 0.32 | 3.23 | -3.03 | 0.2 | -9.09 | -13.04 | 0.39 | -9.3 | 18.18 | 7.53 | 2.5 | 7.24 | 4.71 | -9.73 | -3.84 | 9.18 | -9.94 | 30.7 | 0 | 0 | -100.0 |
| 20Q2 (5) | 4.22 | -12.08 | 1.44 | 0.31 | -6.06 | 0.0 | 0.22 | 0.0 | 0.0 | 0.43 | 22.86 | 22.86 | 7.35 | 6.85 | -1.42 | 5.21 | 13.74 | -1.42 | 10.19 | 39.74 | 21.11 | 0 | 0 | -100.0 |
| 20Q1 (4) | 4.8 | -3.81 | 0.0 | 0.33 | -5.71 | 0.0 | 0.22 | -50.0 | 0.0 | 0.35 | -2.78 | 0.0 | 6.88 | -1.98 | 0.0 | 4.58 | -48.02 | 0.0 | 7.29 | 1.07 | 0.0 | 0 | -100.0 | 0.0 |
| 19Q4 (3) | 4.99 | 6.17 | 0.0 | 0.35 | 6.06 | 0.0 | 0.44 | 91.3 | 0.0 | 0.36 | 9.09 | 0.0 | 7.01 | -0.1 | 0.0 | 8.82 | 80.19 | 0.0 | 7.21 | 2.75 | 0.0 | 497 | 0.0 | 0.0 |
| 19Q3 (2) | 4.7 | 12.98 | 0.0 | 0.33 | 6.45 | 0.0 | 0.23 | 4.55 | 0.0 | 0.33 | -5.71 | 0.0 | 7.02 | -5.78 | 0.0 | 4.89 | -7.47 | 0.0 | 7.02 | -16.55 | 0.0 | 497 | 0.0 | 0.0 |
| 19Q2 (1) | 4.16 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 7.45 | 0.0 | 0.0 | 5.29 | 0.0 | 0.0 | 8.41 | 0.0 | 0.0 | 497 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.5 | 10.82 | 1.46 | 11.45 | 1.07 | 11.46 | 1.64 | 13.89 | 6.79 | 0.56 | 4.98 | 0.57 | 7.63 | 2.76 | 0 | 0 |
| 2022 (9) | 19.4 | 8.99 | 1.31 | 13.91 | 0.96 | 7.87 | 1.44 | 7.46 | 6.75 | 4.52 | 4.95 | -1.03 | 7.42 | -1.4 | 0 | 0 |
| 2021 (8) | 17.8 | 1.42 | 1.15 | -8.0 | 0.89 | 3.49 | 1.34 | -16.25 | 6.46 | -9.29 | 5.00 | 2.03 | 7.53 | -17.43 | 0 | 0 |
| 2020 (7) | 17.55 | -0.4 | 1.25 | -5.3 | 0.86 | -23.21 | 1.6 | 22.14 | 7.12 | -4.93 | 4.90 | -22.91 | 9.12 | 22.62 | 0 | 0 |
| 2019 (6) | 17.62 | 14.49 | 1.32 | 0.76 | 1.12 | 30.23 | 1.31 | -15.48 | 7.49 | -11.99 | 6.36 | 13.75 | 7.43 | -26.18 | 497 | 0.0 |
| 2018 (5) | 15.39 | 2.33 | 1.31 | -4.38 | 0.86 | 4.88 | 1.55 | 13.97 | 8.51 | -6.55 | 5.59 | 2.49 | 10.07 | 11.38 | 497 | 0.0 |
| 2017 (4) | 15.04 | -2.97 | 1.37 | -5.52 | 0.82 | -3.53 | 1.36 | 17.24 | 9.11 | -2.63 | 5.45 | -0.58 | 9.04 | 20.83 | 497 | 0.0 |
| 2016 (3) | 15.5 | 1.97 | 1.45 | -3.97 | 0.85 | 4.94 | 1.16 | 9.43 | 9.35 | -5.83 | 5.48 | 2.91 | 7.48 | 7.32 | 497 | 0.0 |
| 2015 (2) | 15.2 | 19.03 | 1.51 | 11.85 | 0.81 | 17.39 | 1.06 | -7.02 | 9.93 | -6.03 | 5.33 | -1.38 | 6.97 | -21.88 | 497 | 0.0 |
| 2014 (1) | 12.77 | 26.06 | 1.35 | 6.3 | 0.69 | 4.55 | 1.14 | 9.62 | 10.57 | 0 | 5.40 | 0 | 8.93 | 0 | 497 | 2.9 |
