- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 41.63 | 14.71 | 20.21 | 3.87 | -5.38 | 0.0 | 0 | 0 | 0 | 0.34 | -20.93 | 47.83 | 9.30 | -17.52 | -16.81 | 0.00 | 0 | 0 | 0.82 | -31.07 | 22.97 | 0 | 0 | 0 |
| 23Q4 (19) | 36.29 | -5.42 | -7.59 | 4.09 | 5.68 | -12.23 | 0 | 0 | 0 | 0.43 | -10.42 | 4.88 | 11.27 | 11.74 | -5.02 | 0.00 | 0 | 0 | 1.18 | -5.28 | 13.49 | 0 | 0 | 0 |
| 23Q3 (18) | 38.37 | -4.81 | -30.6 | 3.87 | -4.44 | -19.88 | 0 | 0 | 0 | 0.48 | 84.62 | 9.09 | 10.09 | 0.39 | 15.46 | 0.00 | 0 | 0 | 1.25 | 93.95 | 57.2 | 0 | 0 | 0 |
| 23Q2 (17) | 40.31 | 16.4 | -6.82 | 4.05 | 4.65 | 1.5 | 0 | 0 | 0 | 0.26 | 13.04 | 0.0 | 10.05 | -10.1 | 8.93 | 0.00 | 0 | 0 | 0.65 | -2.89 | 7.32 | 0 | 0 | 0 |
| 23Q1 (16) | 34.63 | -11.82 | -4.89 | 3.87 | -16.95 | -4.44 | 0 | 0 | 0 | 0.23 | -43.9 | -25.81 | 11.18 | -5.83 | 0.47 | 0.00 | 0 | 0 | 0.66 | -36.39 | -21.99 | 0 | 0 | 0 |
| 22Q4 (15) | 39.27 | -28.97 | -1.36 | 4.66 | -3.52 | 8.62 | 0 | 0 | 0 | 0.41 | -6.82 | -2.38 | 11.87 | 35.84 | 10.12 | 0.00 | 0 | 0 | 1.04 | 31.19 | -1.04 | 0 | 0 | 0 |
| 22Q3 (14) | 55.29 | 27.81 | 70.18 | 4.83 | 21.05 | 32.33 | 0 | 0 | 0 | 0.44 | 69.23 | 25.71 | 8.74 | -5.29 | -22.24 | 0.00 | 0 | 0 | 0.80 | 32.41 | -26.13 | 0 | 0 | 0 |
| 22Q2 (13) | 43.26 | 18.81 | 51.26 | 3.99 | -1.48 | 7.55 | 0 | 0 | 0 | 0.26 | -16.13 | 0.0 | 9.22 | -17.08 | -28.9 | 0.00 | 0 | 0 | 0.60 | -29.41 | -33.89 | 0 | 0 | 0 |
| 22Q1 (12) | 36.41 | -8.54 | 6.71 | 4.05 | -5.59 | -10.6 | 0 | 0 | 0 | 0.31 | -26.19 | 10.71 | 11.12 | 3.22 | -16.22 | 0.00 | 0 | 0 | 0.85 | -19.3 | 3.75 | 0 | 0 | 0 |
| 21Q4 (11) | 39.81 | 22.53 | -14.97 | 4.29 | 17.53 | -35.29 | 0 | 0 | 0 | 0.42 | 20.0 | -4.55 | 10.78 | -4.08 | -23.9 | 0.00 | 0 | 0 | 1.06 | -2.06 | 12.26 | 0 | 0 | 0 |
| 21Q3 (10) | 32.49 | 13.6 | -15.01 | 3.65 | -1.62 | -10.98 | 0 | 0 | 0 | 0.35 | 34.62 | 12.9 | 11.23 | -13.4 | 4.75 | 0.00 | 0 | 0 | 1.08 | 18.5 | 32.85 | 0 | 0 | 0 |
| 21Q2 (9) | 28.6 | -16.18 | 27.11 | 3.71 | -18.1 | -42.84 | 0 | 0 | 0 | 0.26 | -7.14 | -10.34 | 12.97 | -2.29 | -55.03 | 0.00 | 0 | 0 | 0.91 | 10.78 | -29.47 | 0 | 0 | 0 |
| 21Q1 (8) | 34.12 | -27.13 | -6.06 | 4.53 | -31.67 | -1.09 | 0 | 0 | 0 | 0.28 | -36.36 | 16.67 | 13.28 | -6.24 | 5.29 | 0.00 | 0 | 0 | 0.82 | -12.68 | 24.19 | 0 | 0 | 0 |
| 20Q4 (7) | 46.82 | 22.47 | -18.5 | 6.63 | 61.71 | -24.74 | 0 | 0 | 0 | 0.44 | 41.94 | 62.96 | 14.16 | 32.04 | -7.66 | 0.00 | 0 | 0 | 0.94 | 15.89 | 99.96 | 0 | 0 | 0 |
| 20Q3 (6) | 38.23 | 69.91 | -38.38 | 4.1 | -36.83 | -42.33 | 0 | 0 | 0 | 0.31 | 6.9 | 121.43 | 10.72 | -62.82 | -6.42 | 0.00 | 0 | 0 | 0.81 | -37.09 | 259.34 | 0 | 0 | 0 |
| 20Q2 (5) | 22.5 | -38.05 | -60.09 | 6.49 | 41.7 | 27.01 | 0 | 0 | 0 | 0.29 | 20.83 | 141.67 | 28.84 | 128.74 | 218.25 | 0.00 | 0 | 0 | 1.29 | 95.05 | 505.56 | 0 | 0 | 0 |
| 20Q1 (4) | 36.32 | -36.78 | 0.0 | 4.58 | -48.01 | 0.0 | 0 | 0 | 0.0 | 0.24 | -11.11 | 0.0 | 12.61 | -17.77 | 0.0 | 0.00 | 0 | 0.0 | 0.66 | 40.6 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (3) | 57.45 | -7.4 | 0.0 | 8.81 | 23.91 | 0.0 | 0 | 0 | 0.0 | 0.27 | 92.86 | 0.0 | 15.34 | 33.81 | 0.0 | 0.00 | 0 | 0.0 | 0.47 | 108.27 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (2) | 62.04 | 10.04 | 0.0 | 7.11 | 39.14 | 0.0 | 0 | 0 | 0.0 | 0.14 | 16.67 | 0.0 | 11.46 | 26.45 | 0.0 | 0.00 | 0 | 0.0 | 0.23 | 6.02 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (1) | 56.38 | 0.0 | 0.0 | 5.11 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 9.06 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 149.61 | -14.14 | 15.89 | -9.36 | 0 | 0 | 1.4 | -1.41 | 10.62 | 5.57 | 0.00 | 0 | 0.94 | 14.82 | 0 | 0 |
| 2022 (9) | 174.24 | 29.05 | 17.53 | 8.34 | 0 | 0 | 1.42 | 8.4 | 10.06 | -16.04 | 0.00 | 0 | 0.81 | -16.0 | 0 | 0 |
| 2021 (8) | 135.02 | -6.15 | 16.18 | -25.78 | 0 | 0 | 1.31 | 2.34 | 11.98 | -20.91 | 0.00 | 0 | 0.97 | 9.05 | 0 | 0 |
| 2020 (7) | 143.87 | -35.82 | 21.8 | -14.88 | 0 | 0 | 1.28 | 96.92 | 15.15 | 32.64 | 0.00 | 0 | 0.89 | 206.85 | 0 | 0 |
| 2019 (6) | 224.18 | 14.73 | 25.61 | 41.18 | 0 | 0 | 0.65 | -20.73 | 11.42 | 23.06 | 0.00 | 0 | 0.29 | -30.91 | 0 | 0 |
| 2018 (5) | 195.4 | 7.77 | 18.14 | 4.92 | 0 | 0 | 0.82 | 57.69 | 9.28 | -2.65 | 0.00 | 0 | 0.42 | 46.32 | 0 | 0 |
| 2017 (4) | 181.31 | 43.33 | 17.29 | 16.67 | 0 | 0 | 0.52 | -3.7 | 9.54 | -18.6 | 0.00 | 0 | 0.29 | -32.81 | 0 | 0 |
| 2016 (3) | 126.5 | -8.26 | 14.82 | -3.2 | 0 | 0 | 0.54 | 12.5 | 11.72 | 5.52 | 0.00 | 0 | 0.43 | 22.63 | 5150 | 0.0 |
| 2015 (2) | 137.89 | -0.63 | 15.31 | -0.71 | 0 | 0 | 0.48 | -4.0 | 11.10 | -0.09 | 0.00 | 0 | 0.35 | -3.39 | 5150 | 0.0 |
| 2014 (1) | 138.76 | 4.5 | 15.42 | 12.64 | 0 | 0 | 0.5 | 11.11 | 11.11 | 0 | 0.00 | 0 | 0.36 | 0 | 5150 | 0.0 |
