玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)48.331.940.0619.0917.1214.1721.8514.5812.2819.8517.6616.016.6937.0957.414.1139.837.920.2123.5323.5325.658.379.269.7023.2586.7687.362.21.7112.64-12.92-10.3918.11-8.81-5.43
23Q3 (19)47.41-0.25-3.8516.308.45-29.8919.071.87-23.8416.873.37-22.864.887.49-35.542.9416.67-35.380.1713.33-19.0523.672.65-15.1656.55-29.5914.4785.486.45-7.9514.52-26.32103.3119.86-5.0210.21
23Q2 (18)47.53-0.98-3.5715.030.07-40.2618.72-6.26-28.7916.32-7.59-28.644.545.09-45.892.52-9.03-49.190.15-6.25-31.8223.06-5.95-19.5180.31-0.43-6.6680.306.76-16.119.71-20.49359.420.91-2.6120.59
23Q1 (17)48.00-0.62-4.5715.02-10.17-41.2119.972.62-24.9517.663.21-24.564.321.65-42.482.77-7.05-43.350.16-5.88-23.8124.524.38-15.1380.66116.1345.4975.21-12.43-21.6924.7975.67526.1521.4712.1118.49
22Q4 (16)48.30-2.05-2.6416.72-28.09-27.6219.46-22.28-26.3717.11-21.76-26.974.25-43.86-41.32.98-34.51-37.260.17-19.05-15.023.49-15.81-18.337.32-24.45-28.7885.89-7.5-1.7514.1197.5712.1319.156.279.93
22Q3 (15)49.310.045.5923.25-7.594.0725.04-4.751.9521.87-4.371.067.57-9.774.994.55-8.27-0.870.21-4.550.027.90-2.624.4949.40-42.58-5.8792.86-2.982.067.1466.48-20.8118.023.927.65
22Q2 (14)49.29-2.016.7125.16-1.539.6326.29-1.24.5722.87-2.314.198.3911.7221.774.961.439.250.224.764.7628.65-0.835.4586.0455.1937.1295.71-0.344.854.298.37-50.7817.34-4.37.17
22Q1 (13)50.301.3912.025.5510.6136.6326.610.68-1.1123.41-0.09-1.897.513.7314.834.892.956.30.215.010.5328.890.49-1.0655.445.831.596.049.8738.263.96-68.54-87.0418.124.020.0
21Q4 (12)49.616.2311.5823.103.444.8326.437.6150.8623.438.2751.067.240.4273.214.753.4962.120.20-4.765.2628.757.6842.1252.40-0.1523.7687.42-3.92-3.9512.5839.5239.9217.424.06-6.29
21Q3 (11)46.701.15.5822.34-2.6648.5424.56-2.3154.8521.64-1.4157.57.214.6479.354.591.166.30.210.05.026.70-1.7342.4852.48-16.3719.9390.98-0.33-4.029.023.4773.116.743.46-6.64
21Q2 (10)46.192.856.1822.9522.73109.2125.14-6.5899.2121.95-8.01103.056.895.35207.594.54-1.3189.170.2110.5350.027.17-6.9563.8762.7548.8427.6791.2831.414.988.72-71.46-33.2116.18-10.710
21Q1 (9)44.911.014.1818.7017.2496.2226.9153.6143.3123.8653.84150.16.5456.46261.334.6057.0253.850.190.046.1529.2044.3494.6742.16-0.43-0.5469.47-23.67-19.4230.53239.53121.4418.12-2.530
20Q4 (8)44.460.524.6415.956.0565.817.5210.4760.7315.5112.8857.34.183.98104.92.936.16100.680.19-5.035.7120.237.9536.542.34-3.24-7.7691.01-3.983.138.9972.61-23.4718.593.680
20Q3 (7)44.231.685.1115.0437.143.7915.8625.6734.1813.7427.133.794.0279.4674.782.7675.873.580.2042.8633.3318.7413.0321.3743.76-10.97-2.9594.799.027.175.21-60.08-54.917.930-12.88
20Q2 (6)43.500.93.8410.9715.119.9212.6214.1-3.1510.8113.312.372.2423.76-0.881.5720.77-0.630.147.690.016.5810.53-3.7249.1515.95-13.2986.950.8613.5313.05-5.36-44.240.000-100.0
20Q1 (5)43.111.465.849.53-0.9458.5711.061.4745.539.54-3.2547.221.81-11.2748.361.30-10.9641.30.13-7.140.015.001.2122.2542.39-7.65-7.3486.21-2.318.9513.7917.35-33.940.000-100.0
19Q4 (4)42.490.970.09.62-8.030.010.90-7.780.09.86-3.990.02.04-11.30.01.46-8.180.00.14-6.670.014.82-4.020.045.901.80.088.25-0.220.011.751.720.00.00-100.00.0
19Q3 (3)42.080.450.010.464.810.011.82-9.290.010.27-2.750.02.301.770.01.590.630.00.157.140.015.44-10.340.045.09-20.450.088.4515.490.011.55-50.640.020.584.520.0
19Q2 (2)41.892.850.09.9866.060.013.0371.450.010.5662.960.02.2685.250.01.5871.740.00.147.690.017.2240.340.056.6823.890.076.59-3.210.023.4012.110.019.69-8.930.0
19Q1 (1)40.730.00.06.010.00.07.600.00.06.480.00.01.220.00.00.920.00.00.130.00.012.270.00.045.750.00.079.130.00.020.870.00.021.620.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)47.84-3.0816.56-28.312.5450.0620.02-18.9517.81-17.6218.89-30.1912.47-33.460.70-18.624.31-11.669.7086.7682.74-11.5417.27166.7812.795.9719.9310.23
2022 (9)49.365.1623.105.481.6950.5624.70-3.9321.62-4.6327.06-2.218.74-0.050.863.6127.50-1.4337.32-28.7893.539.816.47-56.3612.078.5218.085.85
2021 (8)46.946.8321.9063.191.12-20.7825.7174.0722.6776.2827.67130.218.75121.890.8327.6927.9054.7452.4023.7685.17-6.2314.8361.7411.13-22.1217.08-9.34
2020 (7)43.944.9913.4246.351.42-18.014.7734.5212.8636.5212.0252.548.4548.510.6514.0418.0319.8842.34-7.7690.838.789.17-44.4414.29-7.618.84-6.32
2019 (6)41.858.629.1734.851.7311.1110.9810.359.427.97.881.555.692.520.57-5.015.048.5145.90-2.0383.5022.2416.50-47.9415.46-15.620.116.07
2018 (5)38.538.146.8065.051.564.29.95-12.958.73-13.567.76-18.145.55-14.480.60-3.2313.86-6.7346.85-8.6668.3089.4731.70-50.4418.32-4.8818.961.61
2017 (4)35.63-0.034.12-50.841.4934.4311.4315.6910.1015.839.48-2.576.49-4.420.62-18.4214.8618.1251.291.9936.05-57.4963.95320.6619.26018.6618.78
2016 (3)35.64-17.568.38-31.031.1114.079.88-28.258.72-27.819.73-6.626.79-9.10.7624.5912.58-23.4350.2919.2884.80-3.8815.2029.00.00015.71-14.85
2015 (2)43.23-11.3212.15-45.20.9758.0413.77-43.9612.08-44.5410.42-50.267.47-51.340.61-12.8616.43-37.0342.160.8488.22-2.2411.7820.760.00018.4518.27
2014 (1)48.75022.1700.62-29.0724.57021.78020.95015.3500.7020.6926.0912.9941.8129.0890.245.629.76-32.990.00015.6010.48

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