- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 8.37 | -10.67 | 112.44 | 0.04 | 33.33 | 100.0 | 0.41 | 7.89 | 78.26 | 0.97 | -3.0 | -9.35 | 0.48 | 49.26 | -5.85 | 4.90 | 20.79 | -16.09 | 11.59 | 8.59 | -57.33 | 308 | 0.0 | 6.57 |
| 23Q4 (19) | 9.37 | 22.01 | 85.18 | 0.03 | 0.0 | 50.0 | 0.38 | 0.0 | 58.33 | 1.0 | -11.5 | -9.91 | 0.32 | -18.04 | -19.0 | 4.06 | -18.04 | -14.5 | 10.67 | -27.47 | -51.35 | 308 | 6.57 | 6.57 |
| 23Q3 (18) | 7.68 | 29.29 | 47.13 | 0.03 | 0.0 | -25.0 | 0.38 | 26.67 | 31.03 | 1.13 | 5.61 | 24.18 | 0.39 | -22.66 | -49.02 | 4.95 | -2.03 | -10.94 | 14.71 | -18.32 | -15.6 | 289 | 0.0 | 9.47 |
| 23Q2 (17) | 5.94 | 50.76 | -19.29 | 0.03 | 50.0 | -57.14 | 0.3 | 30.43 | -18.92 | 1.07 | 0.0 | 25.88 | 0.51 | -0.51 | -46.9 | 5.05 | -13.48 | 0.46 | 18.01 | -33.67 | 55.98 | 289 | 0.0 | 9.47 |
| 23Q1 (16) | 3.94 | -22.13 | -53.04 | 0.02 | 0.0 | -66.67 | 0.23 | -4.17 | -45.24 | 1.07 | -3.6 | 50.7 | 0.51 | 28.43 | -29.02 | 5.84 | 23.08 | 16.61 | 27.16 | 23.8 | 220.92 | 289 | 0.0 | 9.47 |
| 22Q4 (15) | 5.06 | -3.07 | -42.24 | 0.02 | -50.0 | -60.0 | 0.24 | -17.24 | -44.19 | 1.11 | 21.98 | 52.05 | 0.40 | -48.42 | -30.75 | 4.74 | -14.62 | -3.37 | 21.94 | 25.84 | 163.24 | 289 | 9.47 | 9.47 |
| 22Q3 (14) | 5.22 | -29.08 | -44.88 | 0.04 | -42.86 | -20.0 | 0.29 | -21.62 | -42.0 | 0.91 | 7.06 | 10.98 | 0.77 | -19.43 | 45.13 | 5.56 | 10.51 | 5.22 | 17.43 | 50.95 | 101.33 | 264 | 0.0 | 2.72 |
| 22Q2 (13) | 7.36 | -12.28 | -17.86 | 0.07 | 16.67 | 40.0 | 0.37 | -11.9 | 5.71 | 0.85 | 19.72 | 26.87 | 0.95 | 32.99 | 70.43 | 5.03 | 0.42 | 28.7 | 11.55 | 36.47 | 54.45 | 264 | 0.0 | 2.72 |
| 22Q1 (12) | 8.39 | -4.22 | -5.62 | 0.06 | 20.0 | 20.0 | 0.42 | -2.33 | 23.53 | 0.71 | -2.74 | 20.34 | 0.72 | 25.29 | 27.15 | 5.01 | 1.98 | 30.89 | 8.46 | 1.55 | 27.51 | 264 | 0.0 | 2.72 |
| 21Q4 (11) | 8.76 | -7.5 | 15.72 | 0.05 | 0.0 | 66.67 | 0.43 | -14.0 | 43.33 | 0.73 | -10.98 | -8.75 | 0.57 | 8.11 | 44.03 | 4.91 | -7.03 | 23.86 | 8.33 | -3.76 | -21.15 | 264 | 2.72 | 2.72 |
| 21Q3 (10) | 9.47 | 5.69 | 47.05 | 0.05 | 0.0 | 66.67 | 0.5 | 42.86 | 72.41 | 0.82 | 22.39 | 5.13 | 0.53 | -5.39 | 13.34 | 5.28 | 35.16 | 17.25 | 8.66 | 15.8 | -28.51 | 257 | 0.0 | 2.39 |
| 21Q2 (9) | 8.96 | 0.79 | 50.84 | 0.05 | 0.0 | 66.67 | 0.35 | 2.94 | 25.0 | 0.67 | 13.56 | -6.94 | 0.56 | -0.78 | 10.49 | 3.91 | 2.14 | -17.13 | 7.48 | 12.67 | -38.31 | 257 | 0.0 | 2.39 |
| 21Q1 (8) | 8.89 | 17.44 | 36.77 | 0.05 | 66.67 | 66.67 | 0.34 | 13.33 | 25.93 | 0.59 | -26.25 | -15.71 | 0.56 | 41.92 | 21.86 | 3.82 | -3.49 | -7.93 | 6.64 | -37.2 | -38.37 | 257 | 0.0 | 2.39 |
| 20Q4 (7) | 7.57 | 17.55 | 1.88 | 0.03 | 0.0 | 0.0 | 0.3 | 3.45 | 7.14 | 0.8 | 2.56 | 12.68 | 0.40 | -14.93 | -1.85 | 3.96 | -11.99 | 5.16 | 10.57 | -12.75 | 10.59 | 257 | 2.39 | 3.63 |
| 20Q3 (6) | 6.44 | 8.42 | -7.74 | 0.03 | 0.0 | 50.0 | 0.29 | 3.57 | -6.45 | 0.78 | 8.33 | 27.87 | 0.47 | -7.76 | 62.58 | 4.50 | -4.47 | 1.39 | 12.11 | -0.08 | 38.59 | 251 | 0.0 | 1.21 |
| 20Q2 (5) | 5.94 | -8.62 | -3.88 | 0.03 | 0.0 | 0.0 | 0.28 | 3.7 | -6.67 | 0.72 | 2.86 | 16.13 | 0.51 | 9.43 | 4.04 | 4.71 | 13.48 | -2.9 | 12.12 | 12.55 | 20.82 | 251 | 0.0 | 1.21 |
| 20Q1 (4) | 6.5 | -12.52 | 0.0 | 0.03 | 0.0 | 0.0 | 0.27 | -3.57 | 0.0 | 0.7 | -1.41 | 0.0 | 0.46 | 14.31 | 0.0 | 4.15 | 10.23 | 0.0 | 10.77 | 12.7 | 0.0 | 251 | 1.21 | 0.0 |
| 19Q4 (3) | 7.43 | 6.45 | 0.0 | 0.03 | 50.0 | 0.0 | 0.28 | -9.68 | 0.0 | 0.71 | 16.39 | 0.0 | 0.40 | 40.92 | 0.0 | 3.77 | -15.15 | 0.0 | 9.56 | 9.34 | 0.0 | 248 | 0.0 | 0.0 |
| 19Q3 (2) | 6.98 | 12.94 | 0.0 | 0.02 | -33.33 | 0.0 | 0.31 | 3.33 | 0.0 | 0.61 | -1.61 | 0.0 | 0.29 | -40.97 | 0.0 | 4.44 | -8.51 | 0.0 | 8.74 | -12.89 | 0.0 | 248 | 0.0 | 0.0 |
| 19Q2 (1) | 6.18 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 4.85 | 0.0 | 0.0 | 10.03 | 0.0 | 0.0 | 248 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.94 | 3.46 | 0.11 | -42.11 | 1.28 | -3.03 | 4.27 | 19.27 | 0.41 | -44.04 | 4.75 | -6.27 | 15.85 | 15.29 | 308 | 6.57 |
| 2022 (9) | 26.04 | -27.85 | 0.19 | -5.0 | 1.32 | -18.52 | 3.58 | 26.95 | 0.73 | 31.66 | 5.07 | 12.93 | 13.75 | 75.95 | 289 | 9.47 |
| 2021 (8) | 36.09 | 36.45 | 0.2 | 66.67 | 1.62 | 42.11 | 2.82 | -5.69 | 0.55 | 22.15 | 4.49 | 4.15 | 7.81 | -30.88 | 264 | 2.72 |
| 2020 (7) | 26.45 | 4.5 | 0.12 | 9.09 | 1.14 | -3.39 | 2.99 | 16.34 | 0.45 | 4.39 | 4.31 | -7.55 | 11.30 | 11.33 | 257 | 2.39 |
| 2019 (6) | 25.31 | 22.74 | 0.11 | -8.33 | 1.18 | 12.38 | 2.57 | 33.16 | 0.43 | -25.32 | 4.66 | -8.44 | 10.15 | 8.49 | 251 | 5.46 |
| 2018 (5) | 20.62 | -3.51 | 0.12 | 20.0 | 1.05 | 14.13 | 1.93 | 53.17 | 0.58 | 24.36 | 5.09 | 18.28 | 9.36 | 58.75 | 238 | 10.19 |
| 2017 (4) | 21.37 | -2.11 | 0.1 | 0.0 | 0.92 | -4.17 | 1.26 | 9.57 | 0.47 | 2.15 | 4.31 | -2.1 | 5.90 | 11.92 | 216 | 2.37 |
| 2016 (3) | 21.83 | -8.74 | 0.1 | 0.0 | 0.96 | -4.95 | 1.15 | 0.88 | 0.46 | 9.57 | 4.40 | 4.15 | 5.27 | 10.54 | 211 | 0.48 |
| 2015 (2) | 23.92 | 15.39 | 0.1 | -33.33 | 1.01 | 29.49 | 1.14 | 10.68 | 0.42 | -42.22 | 4.22 | 12.22 | 4.77 | -4.08 | 210 | 11.11 |
| 2014 (1) | 20.73 | -3.58 | 0.15 | 25.0 | 0.78 | 2.63 | 1.03 | 8.42 | 0.72 | 0 | 3.76 | 0 | 4.97 | 0 | 189 | 2.72 |
