玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
24Q1 (20)24.089.111.479.3518.5-14.539.3813.01-10.927.086.63-15.512.5010.62-37.341.708.97-29.170.244.35-14.2911.967.36-5.955.3332.02-27.36100.004.84-3.420.00-100.0100.00.00-100.00
23Q4 (19)22.07-12.25-20.047.89-32.97-48.38.30-29.0-38.246.64-27.27-36.222.26-45.41-55.511.56-40.23-50.160.23-17.86-23.3311.14-20.54-28.3141.91-19.16-33.3195.38-4.62-16.134.62644.62133.6319.0312.4720.83
23Q3 (18)25.156.3410.711.7724.952.7111.6920.27-7.739.1319.19-7.784.148.66-23.192.6117.04-14.710.28-3.45-6.6714.0218.91-4.8851.84-25.37-22.8100.003.010.87-0.85-129.1-108.6416.92015.89
23Q2 (17)23.65-0.3419.579.42-13.89-4.759.72-7.69-5.177.66-8.59-4.843.81-4.51-60.352.23-7.08-57.840.293.57-54.6911.79-7.24-2.7269.46-8.81-11.6197.09-6.230.512.91182.28-14.560.000-100.0
23Q1 (16)23.73-14.02010.94-28.31010.53-21.6508.38-19.503.99-21.4602.40-23.3200.28-6.67012.71-18.21076.1721.210103.54-8.960-3.5474.2100.00-100.00
22Q4 (15)27.6021.4849.2715.2633.1647.8713.446.0833.610.415.1529.965.08-5.75-57.843.132.29-50.940.300.0-61.5415.545.4335.7262.84-6.42-31.78113.7326.0911.05-13.73-240.0-469.6115.757.8828.36
22Q3 (14)22.7214.86011.4615.87012.6723.6109.9022.9805.39-43.9103.06-42.1600.30-53.12014.7421.62067.15-14.55090.20-6.6209.80187.58014.60-0.680
22Q2 (13)19.78017.69.89015.410.25027.178.05027.989.610-6.435.290-2.040.640-23.8112.12027.3178.580-17.4996.590-9.483.410156.4414.70016.11
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.746.4110.13-12.071.6327.6810.16-12.268.03-11.2713.37-31.728.89-21.191.09-10.6612.49-7.6941.91-33.3199.750.280.25-52.267.259.7216.8412.87
2022 (9)22.3125.4811.5220.381.2810.5911.5825.879.0524.3119.582.3511.2811.351.22-10.9513.5327.462.84-31.7899.47-4.140.5306.60-1.0914.9220.03
2021 (8)17.78-4.059.572.91.16-31.599.208.757.2815.3719.1316.4310.138.811.37-4.8610.621.8292.121.03103.77-5.66-4.0206.68012.432.47
2020 (7)18.53-5.519.30-1.481.69-6.398.46-14.636.31-18.0516.43-22.469.31-20.831.44-3.3610.43-13.391.1831.23110.0015.59-10.0000.00012.1311.8
2019 (6)19.6120.099.4449.61.8129.879.9167.977.70106.4321.1945.0411.7678.181.49-8.0212.0355.4369.48-32.695.17-10.974.8300.00010.851.12
2018 (5)16.3313.016.3131.191.39-9.345.9062.093.7336.1314.617.196.6025.241.62-2.417.7436.27103.09-48.72106.90-19.23-6.9000.00010.7310.05
2017 (4)14.45-6.894.81-12.71.54-23.413.6427.722.7438.3813.6356.675.2744.381.6612.935.683.46201.041.85132.35-32.26-32.3500.0009.75-11.52
2016 (3)15.5205.5102.0002.8501.9808.7003.6501.4705.490197.380195.380-93.8500.00011.020

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