- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 2.11 | -24.37 | 16.57 | 0.03 | 0.0 | 0.0 | 0.18 | 12.5 | 63.64 | 0.38 | -5.0 | 2.7 | 1.42 | 32.23 | -14.22 | 8.53 | 48.76 | 40.37 | 18.01 | 25.62 | -11.9 | 75 | 0.0 | 0.0 |
| 23Q4 (19) | 2.79 | -14.15 | 228.24 | 0.03 | -25.0 | 50.0 | 0.16 | 0.0 | 100.0 | 0.4 | -6.98 | 11.11 | 1.08 | -12.63 | -54.3 | 5.73 | 16.49 | -39.07 | 14.34 | 8.36 | -66.15 | 75 | 0.0 | 0.0 |
| 23Q3 (18) | 3.25 | 12.46 | 228.28 | 0.04 | -20.0 | 100.0 | 0.16 | -5.88 | 60.0 | 0.43 | 10.26 | 22.86 | 1.23 | -28.86 | -39.08 | 4.92 | -16.31 | -51.26 | 13.23 | -1.96 | -62.58 | 75 | 0.0 | -5.06 |
| 23Q2 (17) | 2.89 | 59.67 | 80.62 | 0.05 | 66.67 | 66.67 | 0.17 | 54.55 | 54.55 | 0.39 | 5.41 | 0.0 | 1.73 | 4.38 | -7.73 | 5.88 | -3.21 | -14.44 | 13.49 | -33.98 | -44.64 | 75 | 0.0 | -5.06 |
| 23Q1 (16) | 1.81 | 112.94 | -8.59 | 0.03 | 50.0 | -25.0 | 0.11 | 37.5 | 0.0 | 0.37 | 2.78 | 12.12 | 1.66 | -29.56 | -17.96 | 6.08 | -35.43 | 9.39 | 20.44 | -51.73 | 22.65 | 75 | 0.0 | -5.06 |
| 22Q4 (15) | 0.85 | -14.14 | -71.95 | 0.02 | 0.0 | -50.0 | 0.08 | -20.0 | -27.27 | 0.36 | 2.86 | -21.74 | 2.35 | 16.47 | 78.24 | 9.41 | -6.82 | 159.25 | 42.35 | 19.8 | 178.98 | 75 | -5.06 | -5.06 |
| 22Q3 (14) | 0.99 | -38.12 | -73.88 | 0.02 | -33.33 | -60.0 | 0.1 | -9.09 | -37.5 | 0.35 | -10.26 | -14.63 | 2.02 | 7.74 | 53.13 | 10.10 | 46.92 | 139.27 | 35.35 | 45.04 | 226.8 | 79 | 0.0 | -1.25 |
| 22Q2 (13) | 1.6 | -19.19 | -52.24 | 0.03 | -25.0 | -25.0 | 0.11 | 0.0 | -8.33 | 0.39 | 18.18 | 2.63 | 1.88 | -7.19 | 57.03 | 6.88 | 23.75 | 91.93 | 24.38 | 46.25 | 114.88 | 79 | 0.0 | -1.25 |
| 22Q1 (12) | 1.98 | -34.65 | -29.03 | 0.04 | 0.0 | 0.0 | 0.11 | 0.0 | -21.43 | 0.33 | -28.26 | -19.51 | 2.02 | 53.03 | 40.91 | 5.56 | 53.03 | 10.71 | 16.67 | 9.78 | 13.41 | 79 | 0.0 | -1.25 |
| 21Q4 (11) | 3.03 | -20.05 | -15.36 | 0.04 | -20.0 | 0.0 | 0.11 | -31.25 | -35.29 | 0.46 | 12.2 | 2.22 | 1.32 | 0.07 | 18.15 | 3.63 | -14.01 | -23.55 | 15.18 | 40.34 | 20.78 | 79 | -1.25 | -1.25 |
| 21Q3 (10) | 3.79 | 13.13 | 21.09 | 0.05 | 25.0 | 66.67 | 0.16 | 33.33 | 45.45 | 0.41 | 7.89 | -4.65 | 1.32 | 10.49 | 37.64 | 4.22 | 17.85 | 20.12 | 10.82 | -4.63 | -21.26 | 80 | 0.0 | 5.26 |
| 21Q2 (9) | 3.35 | 20.07 | 37.3 | 0.04 | 0.0 | -20.0 | 0.12 | -14.29 | -14.29 | 0.38 | -7.32 | -13.64 | 1.19 | -16.72 | -41.73 | 3.58 | -28.61 | -37.57 | 11.34 | -22.81 | -37.1 | 80 | 0.0 | 5.26 |
| 21Q1 (8) | 2.79 | -22.07 | 77.71 | 0.04 | 0.0 | 33.33 | 0.14 | -17.65 | 40.0 | 0.41 | -8.89 | 17.14 | 1.43 | 28.32 | -24.97 | 5.02 | 5.67 | -21.22 | 14.70 | 16.91 | -34.08 | 80 | 0.0 | -2.44 |
| 20Q4 (7) | 3.58 | 14.38 | 61.99 | 0.04 | 33.33 | 0.0 | 0.17 | 54.55 | 30.77 | 0.45 | 4.65 | 12.5 | 1.12 | 16.57 | -38.27 | 4.75 | 35.12 | -19.27 | 12.57 | -8.5 | -30.55 | 80 | 5.26 | -2.44 |
| 20Q3 (6) | 3.13 | 28.28 | 46.95 | 0.03 | -40.0 | -62.5 | 0.11 | -21.43 | 22.22 | 0.43 | -2.27 | 16.22 | 0.96 | -53.23 | -74.48 | 3.51 | -38.75 | -16.83 | 13.74 | -23.82 | -20.91 | 76 | 0.0 | -7.32 |
| 20Q2 (5) | 2.44 | 55.41 | 75.54 | 0.05 | 66.67 | 0.0 | 0.14 | 40.0 | -30.0 | 0.44 | 25.71 | 25.71 | 2.05 | 7.24 | -43.03 | 5.74 | -9.92 | -60.12 | 18.03 | -19.11 | -28.38 | 76 | -7.32 | -7.32 |
| 20Q1 (4) | 1.57 | -28.96 | 0.0 | 0.03 | -25.0 | 0.0 | 0.1 | -23.08 | 0.0 | 0.35 | -12.5 | 0.0 | 1.91 | 5.57 | 0.0 | 6.37 | 8.28 | 0.0 | 22.29 | 23.17 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q4 (3) | 2.21 | 3.76 | 0.0 | 0.04 | -50.0 | 0.0 | 0.13 | 44.44 | 0.0 | 0.4 | 8.11 | 0.0 | 1.81 | -51.81 | 0.0 | 5.88 | 39.22 | 0.0 | 18.10 | 4.19 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q3 (2) | 2.13 | 53.24 | 0.0 | 0.08 | 60.0 | 0.0 | 0.09 | -55.0 | 0.0 | 0.37 | 5.71 | 0.0 | 3.76 | 4.41 | 0.0 | 4.23 | -70.63 | 0.0 | 17.37 | -31.01 | 0.0 | 82 | 0.0 | 0.0 |
| 19Q2 (1) | 1.39 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 3.60 | 0.0 | 0.0 | 14.39 | 0.0 | 0.0 | 25.18 | 0.0 | 0.0 | 82 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.74 | 98.15 | 0.15 | 25.0 | 0.6 | 46.34 | 1.59 | 11.19 | 1.40 | -36.92 | 5.59 | -26.15 | 14.80 | -43.89 | 75 | 0.0 |
| 2022 (9) | 5.42 | -58.18 | 0.12 | -29.41 | 0.41 | -22.64 | 1.43 | -13.86 | 2.21 | 68.79 | 7.56 | 84.98 | 26.38 | 105.98 | 75 | -5.06 |
| 2021 (8) | 12.96 | 21.01 | 0.17 | 13.33 | 0.53 | 3.92 | 1.66 | -0.6 | 1.31 | -6.34 | 4.09 | -14.12 | 12.81 | -17.86 | 79 | -1.25 |
| 2020 (7) | 10.71 | 55.67 | 0.15 | -31.82 | 0.51 | -10.53 | 1.67 | 10.6 | 1.40 | -56.2 | 4.76 | -42.52 | 15.59 | -28.95 | 80 | 5.26 |
| 2019 (6) | 6.88 | -11.34 | 0.22 | -29.03 | 0.57 | -26.92 | 1.51 | -17.49 | 3.20 | -19.95 | 8.28 | -17.58 | 21.95 | -6.93 | 76 | -7.32 |
| 2018 (5) | 7.76 | 1.97 | 0.31 | -18.42 | 0.78 | 52.94 | 1.83 | 8.93 | 3.99 | -20.0 | 10.05 | 49.98 | 23.58 | 6.82 | 82 | -6.82 |
| 2017 (4) | 7.61 | -9.73 | 0.38 | 18.75 | 0.51 | -13.56 | 1.68 | -10.16 | 4.99 | 31.55 | 6.70 | -4.25 | 22.08 | -0.48 | 88 | 0.0 |
| 2016 (3) | 8.43 | -1.4 | 0.32 | -13.51 | 0.59 | -6.35 | 1.87 | 2.75 | 3.80 | -12.28 | 7.00 | -5.02 | 22.18 | 4.21 | 88 | -4.35 |
| 2015 (2) | 8.55 | -14.93 | 0.37 | -19.57 | 0.63 | -3.08 | 1.82 | 18.18 | 4.33 | -5.45 | 7.37 | 13.93 | 21.29 | 38.92 | 92 | 5.75 |
| 2014 (1) | 10.05 | 36.73 | 0.46 | 39.39 | 0.65 | 3.17 | 1.54 | 36.28 | 4.58 | 0 | 6.47 | 0 | 15.32 | 0 | 87 | 29.85 |
