- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.01 | 3.39 | -15.75 | 3.77 | 0.8 | -14.71 | 0.73 | -27.0 | -22.34 | 0.11 | -21.43 | 10.0 | 53.78 | -2.51 | 1.23 | 10.41 | -29.4 | -7.83 | 1.57 | -24.01 | 30.56 | 2441 | 0.0 | 0.0 |
| 23Q3 (19) | 6.78 | -16.81 | 1.8 | 3.74 | -6.5 | 10.32 | 1.0 | -0.99 | 1.01 | 0.14 | 16.67 | 75.0 | 55.16 | 12.39 | 8.37 | 14.75 | 19.02 | -0.78 | 2.06 | 40.24 | 71.9 | 2441 | 0.0 | 9.76 |
| 23Q2 (18) | 8.15 | 4.22 | 26.95 | 4.0 | -1.48 | 28.21 | 1.01 | 9.78 | 8.6 | 0.12 | 9.09 | 33.33 | 49.08 | -5.47 | 0.99 | 12.39 | 5.34 | -14.45 | 1.47 | 4.67 | 5.03 | 2441 | 0.0 | 9.76 |
| 23Q1 (17) | 7.82 | -6.01 | 22.57 | 4.06 | -8.14 | 27.67 | 0.92 | -2.13 | -10.68 | 0.11 | 10.0 | 37.5 | 51.92 | -2.27 | 4.16 | 11.76 | 4.13 | -27.13 | 1.41 | 17.03 | 12.18 | 2441 | 0.0 | 9.76 |
| 22Q4 (16) | 8.32 | 24.92 | 5.85 | 4.42 | 30.38 | 28.12 | 0.94 | -5.05 | -6.0 | 0.1 | 25.0 | 25.0 | 53.12 | 4.37 | 21.03 | 11.30 | -23.99 | -11.2 | 1.20 | 0.06 | 18.09 | 2441 | 9.76 | 9.76 |
| 22Q3 (15) | 6.66 | 3.74 | 5.21 | 3.39 | 8.65 | 13.38 | 0.99 | 6.45 | 7.61 | 0.08 | -11.11 | 14.29 | 50.90 | 4.74 | 7.76 | 14.86 | 2.62 | 2.28 | 1.20 | -14.31 | 8.62 | 2224 | 0.0 | -1.64 |
| 22Q2 (14) | 6.42 | 0.63 | -4.46 | 3.12 | -1.89 | -3.7 | 0.93 | -9.71 | -8.82 | 0.09 | 12.5 | 28.57 | 48.60 | -2.5 | 0.8 | 14.49 | -10.27 | -4.56 | 1.40 | 11.8 | 34.58 | 2224 | 0.0 | -1.64 |
| 22Q1 (13) | 6.38 | -18.83 | -12.36 | 3.18 | -7.83 | -5.07 | 1.03 | 3.0 | 5.1 | 0.08 | 0.0 | 14.29 | 49.84 | 13.56 | 8.32 | 16.14 | 26.89 | 19.93 | 1.25 | 23.2 | 30.41 | 2224 | 0.0 | -1.64 |
| 21Q4 (12) | 7.86 | 24.17 | -5.64 | 3.45 | 15.38 | -1.99 | 1.0 | 8.7 | -7.41 | 0.08 | 14.29 | 14.29 | 43.89 | -7.08 | 3.87 | 12.72 | -12.46 | -1.87 | 1.02 | -7.96 | 21.12 | 2224 | -1.64 | -1.64 |
| 21Q3 (11) | 6.33 | -5.8 | -12.45 | 2.99 | -7.72 | -6.56 | 0.92 | -9.8 | 6.98 | 0.07 | 0.0 | 0.0 | 47.24 | -2.03 | 6.72 | 14.53 | -4.25 | 22.19 | 1.11 | 6.16 | 14.22 | 2261 | 0.0 | 2.96 |
| 21Q2 (10) | 6.72 | -7.69 | 6.67 | 3.24 | -3.28 | 5.19 | 1.02 | 4.08 | 27.5 | 0.07 | 0.0 | 16.67 | 48.21 | 4.78 | -1.38 | 15.18 | 12.76 | 19.53 | 1.04 | 8.33 | 9.37 | 2261 | 0.0 | 2.96 |
| 21Q1 (9) | 7.28 | -12.61 | 33.58 | 3.35 | -4.83 | 8.41 | 0.98 | -9.26 | 16.67 | 0.07 | 0.0 | -12.5 | 46.02 | 8.9 | -18.84 | 13.46 | 3.83 | -12.66 | 0.96 | 14.42 | -34.5 | 2261 | 0.0 | -0.44 |
| 20Q4 (8) | 8.33 | 15.21 | -8.36 | 3.52 | 10.0 | -10.2 | 1.08 | 25.58 | 25.58 | 0.07 | 0.0 | 16.67 | 42.26 | -4.53 | -2.01 | 12.97 | 9.0 | 37.04 | 0.84 | -13.21 | 27.31 | 2261 | 2.96 | -0.44 |
| 20Q3 (7) | 7.23 | 14.76 | -7.54 | 3.2 | 3.9 | -6.71 | 0.86 | 7.5 | -5.49 | 0.07 | 16.67 | -12.5 | 44.26 | -9.47 | 0.91 | 11.89 | -6.33 | 2.22 | 0.97 | 1.66 | -5.36 | 2196 | 0.0 | -3.3 |
| 20Q2 (6) | 6.3 | 15.6 | -29.69 | 3.08 | -0.32 | -17.43 | 0.8 | -4.76 | -12.09 | 0.06 | -25.0 | -14.29 | 48.89 | -13.77 | 17.44 | 12.70 | -17.61 | 25.03 | 0.95 | -35.12 | 21.9 | 2196 | -3.3 | -3.3 |
| 20Q1 (5) | 5.45 | -40.04 | -18.17 | 3.09 | -21.17 | -2.83 | 0.84 | -2.33 | 9.09 | 0.08 | 33.33 | 14.29 | 56.70 | 31.47 | 18.74 | 15.41 | 62.91 | 33.31 | 1.47 | 122.39 | 39.66 | 2271 | 0.0 | 0.0 |
| 19Q4 (4) | 9.09 | 16.24 | 0.0 | 3.92 | 14.29 | 0.0 | 0.86 | -5.49 | 0.0 | 0.06 | -25.0 | 0.0 | 43.12 | -1.68 | 0.0 | 9.46 | -18.7 | 0.0 | 0.66 | -35.48 | 0.0 | 2271 | 0.0 | 0.0 |
| 19Q3 (3) | 7.82 | -12.72 | 0.0 | 3.43 | -8.04 | 0.0 | 0.91 | 0.0 | 0.0 | 0.08 | 14.29 | 0.0 | 43.86 | 5.36 | 0.0 | 11.64 | 14.58 | 0.0 | 1.02 | 30.95 | 0.0 | 2271 | 0.0 | 0.0 |
| 19Q2 (2) | 8.96 | 34.53 | 0.0 | 3.73 | 17.3 | 0.0 | 0.91 | 18.18 | 0.0 | 0.07 | 0.0 | 0.0 | 41.63 | -12.81 | 0.0 | 10.16 | -12.16 | 0.0 | 0.78 | -25.67 | 0.0 | 2271 | 0.0 | 0.0 |
| 19Q1 (1) | 6.66 | 0.0 | 0.0 | 3.18 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 47.75 | 0.0 | 0.0 | 11.56 | 0.0 | 0.0 | 1.05 | 0.0 | 0.0 | 2271 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.76 | 7.13 | 15.56 | 10.28 | 3.65 | -5.93 | 0.49 | 40.0 | 52.28 | 2.94 | 12.26 | -12.19 | 1.65 | 30.69 | 2441 | 0.0 |
| 2022 (9) | 27.78 | -1.45 | 14.11 | 8.29 | 3.88 | -1.02 | 0.35 | 20.69 | 50.79 | 9.89 | 13.97 | 0.44 | 1.26 | 22.47 | 2441 | 9.76 |
| 2021 (8) | 28.19 | 3.22 | 13.03 | 1.09 | 3.92 | 9.5 | 0.29 | 0.0 | 46.22 | -2.07 | 13.91 | 6.08 | 1.03 | -3.12 | 2224 | -1.64 |
| 2020 (7) | 27.31 | -16.02 | 12.89 | -9.61 | 3.58 | 3.77 | 0.29 | 3.57 | 47.20 | 7.64 | 13.11 | 23.56 | 1.06 | 23.33 | 2261 | 2.96 |
| 2019 (6) | 32.52 | 4.63 | 14.26 | 9.36 | 3.45 | -2.27 | 0.28 | -3.45 | 43.85 | 4.51 | 10.61 | -6.59 | 0.86 | -7.72 | 2196 | -3.3 |
| 2018 (5) | 31.08 | 34.31 | 13.04 | 21.3 | 3.53 | 12.06 | 0.29 | -19.44 | 41.96 | -9.69 | 11.36 | -16.57 | 0.93 | -40.02 | 2271 | -2.53 |
| 2017 (4) | 23.14 | 26.1 | 10.75 | 75.37 | 3.15 | 9.0 | 0.36 | 50.0 | 46.46 | 39.07 | 13.61 | -13.57 | 1.56 | 18.95 | 2330 | 24.0 |
| 2016 (3) | 18.35 | 5.64 | 6.13 | 26.92 | 2.89 | 15.14 | 0.24 | 50.0 | 33.41 | 20.14 | 15.75 | 8.99 | 1.31 | 41.99 | 1879 | 38.98 |
| 2015 (2) | 17.37 | 10.99 | 4.83 | 4.55 | 2.51 | 7.73 | 0.16 | 14.29 | 27.81 | -5.81 | 14.45 | -2.94 | 0.92 | 2.97 | 1352 | -1.1 |
| 2014 (1) | 15.65 | 1.43 | 4.62 | -1.28 | 2.33 | 7.87 | 0.14 | 16.67 | 29.52 | 0 | 14.89 | 0 | 0.89 | 0 | 1367 | 3.33 |
