玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q1 (20)5.927.71-19.840.224.764.760.687.94-25.270.24-11.1126.323.73-17.9730.6911.53-15.48-6.784.07-30.457.57000
23Q4 (19)4.62-26.67-37.310.21-16.0-19.230.63-17.11-36.360.2722.7342.114.5514.5528.8513.6413.041.525.8467.36126.6900-100.0
23Q3 (18)6.3-15.32-27.00.25-16.670.00.76-5.0-5.00.2229.41-4.353.97-1.5936.9812.0612.1930.133.4952.8331.0300-100.0
23Q2 (17)7.441.09-24.920.342.86114.290.8-12.091.270.17-10.53-22.734.0341.32185.4310.75-13.0334.882.28-11.492.9300-100.0
23Q1 (16)7.36-0.14-6.120.21-19.23-30.00.91-8.081.110.190.0-17.392.85-19.12-25.4312.36-7.967.712.580.14-12.00-100.0-100.0
22Q4 (15)7.37-14.6-6.470.264.0-7.140.9923.7510.00.19-17.39-20.833.5321.78-0.7213.4344.9117.612.58-3.27-15.369100.00.0
22Q3 (14)8.63-12.92-10.480.2578.570.00.81.2715.940.234.5521.052.90105.0611.79.2716.2929.512.6720.0535.229100.00.0
22Q2 (13)9.9126.411.470.14-53.33-36.360.79-12.221.280.22-4.350.01.41-63.08-42.917.97-30.56-9.142.22-24.33-10.299100.00.0
22Q1 (12)7.84-0.5121.550.37.14100.00.90.050.00.23-4.170.03.837.6964.5411.480.5123.412.93-3.68-17.739100.00.0
21Q4 (11)7.88-18.260.90.2812.0100.00.930.43104.550.2426.3214.293.5537.0298.2211.4259.57102.733.0554.5313.279100.00.0
21Q3 (10)9.648.4434.640.2513.6456.250.69-11.549.520.19-13.64-13.642.594.816.057.16-18.42-18.651.97-20.36-35.859100.00.0
21Q2 (9)8.8937.8327.180.2246.6729.410.7830.052.940.22-4.3529.412.476.411.758.77-5.6820.252.47-30.61.759100.00.0
21Q1 (8)6.45-17.4118.570.157.14-16.670.636.3630.430.239.524.552.3329.73-29.729.3065.1210.013.5732.62-11.839100.00.0
20Q4 (7)7.819.0845.710.14-12.5-33.330.44-30.16-10.20.21-4.55-16.01.79-19.78-54.255.63-35.97-38.372.69-12.49-42.359100.00.0
20Q3 (6)7.162.4348.550.16-5.88-30.430.6323.536.780.2229.41-21.432.23-8.12-53.178.8020.6-28.123.0726.34-47.119100.0-16.21
20Q2 (5)6.9928.4918.880.17-5.56-26.090.5110.87-3.770.17-22.73-41.382.43-26.5-37.827.30-13.72-19.052.43-39.86-50.699100.0-16.21
20Q1 (4)5.441.490.00.18-14.290.00.46-6.120.00.22-12.00.03.31-15.550.08.46-7.50.04.04-13.290.09100.00.0
19Q4 (3)5.3611.20.00.21-8.70.00.49-16.950.00.25-10.710.03.92-17.890.09.14-25.320.04.66-19.710.0910-16.210.0
19Q3 (2)4.82-18.030.00.230.00.00.5911.320.00.28-3.450.04.7721.990.012.2435.80.05.8117.790.010860.00.0
19Q2 (1)5.880.00.00.230.00.00.530.00.00.290.00.03.910.00.09.010.00.04.930.00.010860.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.71-23.80.973.193.11-10.890.84-3.453.7735.4212.1016.943.2726.7100
2022 (9)33.742.710.945.623.4917.910.870.02.792.8310.3414.82.58-2.649100.0
2021 (8)32.8519.890.8936.922.9645.10.874.822.7114.219.0121.032.65-12.579100.0
2020 (7)27.429.980.65-24.422.040.00.83-21.72.37-41.857.45-23.073.03-39.769100.0
2019 (6)21.08-38.330.86-15.692.04-0.971.06-13.824.0836.719.6860.575.0339.739100.0
2018 (5)34.1826.171.0237.842.0642.071.238.852.989.256.0312.63.60-13.739100.0
2017 (4)27.0955.240.7480.491.4554.261.1334.522.7316.265.35-0.644.17-13.3591019.27
2016 (3)17.457.720.410.00.942.170.84-20.752.35-7.165.39-5.154.81-26.437635.24
2015 (2)16.2-7.320.41-39.710.9229.581.0613.982.53-34.945.6839.826.5422.9872512.58
2014 (1)17.4810.840.6836.00.7120.340.9352.463.8904.0605.32064415.0

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