玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q1 (20)49.985.5553.450.43-4.44-4.441.55-4.326.90.83-17.00.00.86-9.47-37.733.10-9.36-30.341.66-21.37-34.8354440.00.0
23Q4 (19)47.35-8.2561.770.452.274.651.627.2815.711.021.9512.360.9511.47-35.313.4216.94-28.472.1132.92-30.5454440.00.0
23Q3 (18)51.6111.7875.190.44-2.22-4.351.516.34-1.310.82-4.65-14.580.85-12.53-45.42.93-4.87-43.661.59-14.7-51.2454440.06.81
23Q2 (17)46.1741.7628.930.450.00.01.42-2.076.770.863.61-8.510.97-29.46-22.443.08-30.92-17.191.86-26.91-29.0454440.06.81
23Q1 (16)32.5711.27-35.020.454.65-11.761.453.57-5.840.83-6.747.791.38-5.9535.784.45-6.9244.892.55-16.1965.8754440.06.81
22Q4 (15)29.27-0.64-45.90.43-6.52-20.371.4-8.5-42.620.89-7.298.541.47-5.9147.184.78-7.96.053.04-6.69100.6154446.816.81
22Q3 (14)29.46-17.73-45.930.462.22-25.811.5315.044.080.962.1323.081.5624.2637.215.1939.8392.483.2624.14127.650970.0-6.6
22Q2 (13)35.81-28.55-25.260.45-11.76-28.571.33-13.64-17.390.9422.0816.051.2623.49-4.443.7120.8810.522.6270.8655.2650970.0-6.6
22Q1 (12)50.12-7.368.110.51-5.56-22.731.54-36.890.650.77-6.1-3.751.021.94-28.523.07-31.87-6.91.541.36-10.9750970.0-6.6
21Q4 (11)54.1-0.720.090.54-12.9-19.42.4465.9947.880.825.1312.331.00-12.29-32.894.5167.1523.141.525.87-6.465097-6.6-6.6
21Q3 (10)54.4813.7144.660.62-1.59-15.071.47-8.7-13.020.78-3.74.01.14-13.46-41.292.70-19.71-39.871.43-15.32-28.1154570.0-1.28
21Q2 (9)47.913.3444.390.63-4.55-1.561.615.23-5.850.811.2514.081.31-7.63-31.833.361.82-34.81.69-2.03-20.9954570.0-1.28
21Q1 (8)46.362.9171.640.66-1.49-5.711.53-7.27-6.710.89.599.591.42-4.28-45.073.30-9.89-45.651.736.49-36.1554570.0-10.28
20Q4 (7)45.0519.6244.070.67-8.229.841.65-2.3742.240.73-2.6719.671.49-23.27-23.763.66-18.38-1.271.62-18.63-16.935457-1.28-10.28
20Q3 (6)37.6613.5-12.130.7314.0610.611.69-1.174.320.755.632.741.940.4925.884.49-12.9318.731.99-6.9316.9355280.0-9.11
20Q2 (5)33.1822.84-19.970.64-8.57-21.951.714.279.620.71-2.74-4.051.93-25.57-2.475.15-15.1236.972.14-20.8319.895528-9.11-9.11
20Q1 (4)27.01-13.620.00.714.750.01.6441.380.00.7319.670.02.5932.850.06.0763.680.02.7038.550.060820.00.0
19Q4 (3)31.27-27.040.00.61-7.580.01.16-28.40.00.61-16.440.01.9526.680.03.71-1.860.01.9514.530.060820.00.0
19Q3 (2)42.863.380.00.66-19.510.01.623.850.00.73-1.350.01.54-22.140.03.780.450.01.70-4.570.060820.00.0
19Q2 (1)41.460.00.00.820.00.01.560.00.00.740.00.01.980.00.03.760.00.01.780.00.060820.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)177.722.841.79-3.245.993.13.51-1.41.01-21.233.37-16.071.98-19.7454440.0
2022 (9)144.66-28.681.85-24.85.81-17.713.5610.91.285.454.0215.392.4655.5154446.81
2021 (8)202.8441.952.46-10.227.065.533.219.931.21-36.753.48-25.651.58-22.555097-6.6
2020 (7)142.9-9.852.74-6.486.698.782.920.691.923.744.6820.672.0411.75457-1.28
2019 (6)158.52-25.792.93-24.686.15-26.872.9-33.941.851.53.88-1.451.83-10.985528-9.11
2018 (5)213.62-23.513.896.878.415.924.396.811.8239.723.9438.482.0639.646082-23.26
2017 (4)279.28-15.093.64-11.07.94-10.794.112.751.304.812.845.071.4721.017925-15.2
2016 (3)328.91-20.114.093.548.9-20.464.0-10.511.2429.612.71-0.441.2212.029345-39.33
2015 (2)411.72-6.043.9534.3511.1913.264.47-22.260.9642.992.7220.541.09-17.2615404-24.84
2014 (1)438.1817.852.9429.529.8820.055.7527.210.6702.2501.31020495117.62

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