- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q1 (20) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (19) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (18) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (17) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (16) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (15) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (14) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (13) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (12) | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (11) | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | 0.0 | 25.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (10) | 0 | 0 | 100.0 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 50.00 | 0.0 | -27.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (9) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 50.00 | 0.0 | -27.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (8) | 0.14 | -6.67 | 275.0 | 0 | 0 | 0 | 0.07 | 16.67 | -12.5 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 50.00 | 25.0 | -27.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (7) | 0.15 | 287.5 | -6.25 | 0 | 0 | -100.0 | 0.06 | -14.29 | -45.45 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 40.00 | -41.82 | -41.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (6) | -0.08 | 0 | 0 | 0 | 0 | 0 | 0.07 | -50.0 | 16.67 | 0 | 0 | 0 | 6.25 | 0.0 | 0 | 68.75 | 0.0 | -74.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q2 (5) | 0 | 100.0 | -100.0 | 0 | 0 | 0 | 0.14 | 75.0 | 75.0 | 0 | 0 | 0 | 6.25 | 0.0 | 0 | 68.75 | 0.0 | -74.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q1 (4) | -0.08 | -150.0 | 0.0 | 0 | -100.0 | 0.0 | 0.08 | -27.27 | 0.0 | 0 | 0 | 0.0 | 6.25 | 0.0 | 0.0 | 68.75 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (3) | 0.16 | 0 | 0.0 | 0.01 | 0 | 0.0 | 0.11 | 83.33 | 0.0 | 0 | 0 | 0.0 | 6.25 | 0 | 0.0 | 68.75 | -74.22 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q3 (2) | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0.06 | -25.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 266.67 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q2 (1) | 0.03 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 266.67 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2020 (10) | 0.15 | -31.82 | 0.01 | 0.0 | 0.34 | -8.11 | 0 | 0 | 6.67 | 46.67 | 226.67 | 34.77 | 0.00 | 0 | 0 | 0 |
2019 (9) | 0.22 | -40.54 | 0.01 | -88.89 | 0.37 | -28.85 | 0 | 0 | 4.55 | -81.31 | 168.18 | 19.67 | 0.00 | 0 | 0 | 0 |
2018 (8) | 0.37 | -7.5 | 0.09 | -35.71 | 0.52 | -3.7 | 0 | 0 | 24.32 | -30.5 | 140.54 | 4.1 | 0.00 | 0 | 0 | 0 |
2017 (7) | 0.4 | -68.5 | 0.14 | -76.27 | 0.54 | -25.0 | 0 | 0 | 35.00 | -24.66 | 135.00 | 138.12 | 0.00 | 0 | 0 | 0 |
2016 (6) | 1.27 | -44.78 | 0.59 | 18.0 | 0.72 | -4.0 | 0.09 | -77.5 | 46.46 | 113.7 | 56.69 | 73.86 | 7.09 | -59.25 | 364 | 0.0 |
2015 (5) | 2.3 | -49.12 | 0.5 | -12.28 | 0.75 | -2.6 | 0.4 | -42.03 | 21.74 | 72.39 | 32.61 | 91.42 | 17.39 | 13.93 | 364 | 0.0 |
2014 (4) | 4.52 | -47.87 | 0.57 | -41.24 | 0.77 | -11.49 | 0.69 | -34.29 | 12.61 | 12.72 | 17.04 | 69.77 | 15.27 | 26.05 | 364 | 0.0 |
2013 (3) | 8.67 | -27.75 | 0.97 | 14.12 | 0.87 | -15.53 | 1.05 | 3.96 | 11.19 | 57.95 | 10.03 | 16.91 | 12.11 | 43.89 | 364 | 0.0 |
2012 (2) | 12.0 | 0 | 0.85 | 0 | 1.03 | 0 | 1.01 | 0 | 7.08 | 0 | 8.58 | 0 | 8.42 | 0 | 364 | 0 |