玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.00.25-2.440.190.00.00.1958.330.00.234.5527.784.75-0.252.54.7557.942.55.754.2830.971520.00.0
23Q3 (19)3.998.420.760.1911.765.560.12-47.83-20.00.22-4.354.764.763.084.763.01-51.88-20.65.51-11.783.971520.0-7.32
23Q2 (18)3.68-6.12-13.00.170.0-10.530.2343.7543.750.2353.334.554.626.522.856.2553.1365.236.2563.3320.171520.0-7.32
23Q1 (17)3.92-4.39-17.120.17-10.53-10.530.16-15.79-5.880.15-16.67-11.764.34-6.427.964.08-11.9213.573.83-12.846.471520.0-7.32
22Q4 (16)4.13.54-31.090.195.56-20.830.1926.670.00.18-14.29-21.744.631.9514.894.6322.3445.124.39-17.2113.57152-7.32-7.32
22Q3 (15)3.96-6.38-28.520.18-5.26-14.290.15-6.25-21.050.21-4.55-4.554.551.219.913.790.1410.455.301.9633.541640.01.23
22Q2 (14)4.23-10.57-37.790.190.0-17.390.16-5.88-30.430.2229.41-12.04.4911.8232.83.785.2411.835.2044.7141.471640.01.23
22Q1 (13)4.73-20.5-25.040.19-20.83-20.830.17-10.53-15.00.17-26.090.04.02-0.415.613.5912.5513.393.59-7.0233.41640.01.23
21Q4 (12)5.957.418.060.2414.2920.00.190.011.760.234.5521.054.036.411.653.19-6.89-5.333.87-2.662.541641.231.23
21Q3 (11)5.54-18.5340.250.21-8.716.670.19-17.3918.750.22-12.037.53.7912.07-16.823.431.4-15.333.978.01-1.961620.08.72
21Q2 (10)6.87.7768.320.23-4.1735.290.2315.053.330.2547.0656.253.38-11.07-19.623.386.71-8.93.6836.46-7.171620.08.72
21Q1 (9)6.3125.286.690.2420.060.00.217.6553.850.17-10.5330.773.80-4.15-14.293.17-6.03-17.592.69-28.53-29.951620.08.72
20Q4 (8)5.0427.5914.290.211.1111.110.176.250.00.1918.755.563.97-12.92-2.783.37-16.73-12.53.77-6.93-7.641628.729.46
20Q3 (7)3.95-2.23-10.840.185.885.880.166.6714.290.160.06.674.568.2918.754.059.128.174.052.2819.631490.00.68
20Q2 (6)4.0419.53-3.350.1713.336.250.1515.3815.380.1623.080.04.21-5.189.933.71-3.4719.383.962.973.471490.00.68
20Q1 (5)3.38-23.36-9.140.15-16.670.00.13-23.5318.180.13-27.78-13.334.448.7310.063.85-0.2330.073.85-5.77-4.621490.680.68
19Q4 (4)4.41-0.450.00.185.880.00.1721.430.00.1820.00.04.086.360.03.8521.980.04.0820.540.01480.00.0
19Q3 (3)4.435.980.00.176.250.00.147.690.00.15-6.250.03.840.250.03.161.610.03.39-11.540.01480.00.0
19Q2 (2)4.1812.370.00.166.670.00.1318.180.00.166.670.03.83-5.070.03.115.180.03.83-5.070.01480.00.0
19Q1 (1)3.720.00.00.150.00.00.110.00.00.150.00.04.030.00.02.960.00.04.030.00.01480.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.58-8.460.73-2.670.694.550.836.414.696.334.4314.215.3316.251520.0
2022 (9)17.02-30.780.75-19.350.66-17.50.78-10.344.4116.513.8819.194.5829.53152-7.32
2021 (8)24.5949.850.9332.860.831.150.8735.943.78-11.343.25-12.483.54-9.281641.23
2020 (7)16.41-2.030.74.480.6112.960.641.594.276.643.7215.33.903.691628.72
2019 (6)16.75-12.580.67-10.670.545.880.638.624.002.193.2221.123.7624.251490.68
2018 (5)19.16-0.980.75-8.540.51-17.740.5816.03.91-7.632.66-16.933.0317.15148-15.91
2017 (4)19.353.70.82-12.770.62-22.50.528.214.24-15.883.20-25.262.5823.6317614.29
2016 (3)18.66-3.910.94-12.150.86.670.395.415.04-8.574.2911.012.099.7154-17.65
2015 (2)19.42-4.711.07-3.60.752.740.375.715.511.163.867.821.9110.941870.0
2014 (1)20.38-4.541.118.820.73-20.650.35-5.415.4503.5801.720187-1.58

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