- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.13 | 8.65 | 15.31 | 0.08 | 0.0 | -20.0 | 0.13 | 0.0 | 30.0 | 0.06 | 0.0 | 0.0 | 7.08 | -7.96 | -30.62 | 11.50 | -7.96 | 12.74 | 5.31 | -7.96 | -13.27 | 0 | 0 | 0 |
| 23Q3 (19) | 1.04 | 5.05 | -7.96 | 0.08 | 14.29 | -11.11 | 0.13 | 8.33 | -18.75 | 0.06 | 0.0 | 0.0 | 7.69 | 8.79 | -3.42 | 12.50 | 3.12 | -11.72 | 5.77 | -4.81 | 8.65 | 0 | 0 | 0 |
| 23Q2 (18) | 0.99 | -5.71 | -21.43 | 0.07 | 0.0 | -22.22 | 0.12 | 0.0 | -20.0 | 0.06 | 0.0 | 20.0 | 7.07 | 6.06 | -1.01 | 12.12 | 6.06 | 1.82 | 6.06 | 6.06 | 52.73 | 0 | 0 | 0 |
| 23Q1 (17) | 1.05 | 7.14 | -28.57 | 0.07 | -30.0 | -22.22 | 0.12 | 20.0 | -25.0 | 0.06 | 0.0 | 0.0 | 6.67 | -34.67 | 8.89 | 11.43 | 12.0 | 5.0 | 5.71 | -6.67 | 40.0 | 0 | 0 | 0 |
| 22Q4 (16) | 0.98 | -13.27 | -38.36 | 0.1 | 11.11 | 11.11 | 0.1 | -37.5 | -33.33 | 0.06 | 0.0 | 0.0 | 10.20 | 28.12 | 80.27 | 10.20 | -27.93 | 8.16 | 6.12 | 15.31 | 62.24 | 0 | 0 | 0 |
| 22Q3 (15) | 1.13 | -10.32 | -29.81 | 0.09 | 0.0 | -10.0 | 0.16 | 6.67 | -48.39 | 0.06 | 20.0 | 0.0 | 7.96 | 11.5 | 28.23 | 14.16 | 18.94 | -26.46 | 5.31 | 33.81 | 42.48 | 0 | 0 | 0 |
| 22Q2 (14) | 1.26 | -14.29 | -9.35 | 0.09 | 0.0 | 0.0 | 0.15 | -6.25 | 7.14 | 0.05 | -16.67 | 0.0 | 7.14 | 16.67 | 10.32 | 11.90 | 9.37 | 18.2 | 3.97 | -2.78 | 10.32 | 0 | 0 | 0 |
| 22Q1 (13) | 1.47 | -7.55 | 7.3 | 0.09 | 0.0 | 0.0 | 0.16 | 6.67 | 14.29 | 0.06 | 0.0 | 0.0 | 6.12 | 8.16 | -6.8 | 10.88 | 15.37 | 6.51 | 4.08 | 8.16 | -6.8 | 0 | 0 | 0 |
| 21Q4 (12) | 1.59 | -1.24 | 25.2 | 0.09 | -10.0 | 0.0 | 0.15 | -51.61 | 36.36 | 0.06 | 0.0 | 20.0 | 5.66 | -8.87 | -20.13 | 9.43 | -51.0 | 8.92 | 3.77 | 1.26 | -4.15 | 0 | 0 | 0 |
| 21Q3 (11) | 1.61 | 15.83 | 43.75 | 0.1 | 11.11 | 42.86 | 0.31 | 121.43 | 158.33 | 0.06 | 20.0 | 0.0 | 6.21 | -4.07 | -0.62 | 19.25 | 91.17 | 79.71 | 3.73 | 3.6 | -30.43 | 0 | 0 | 0 |
| 21Q2 (10) | 1.39 | 1.46 | 36.27 | 0.09 | 0.0 | 28.57 | 0.14 | 0.0 | 27.27 | 0.05 | -16.67 | 0.0 | 6.47 | -1.44 | -5.65 | 10.07 | -1.44 | -6.61 | 3.60 | -17.87 | -26.62 | 0 | 0 | 0 |
| 21Q1 (9) | 1.37 | 7.87 | 42.71 | 0.09 | 0.0 | 28.57 | 0.14 | 27.27 | 16.67 | 0.06 | 20.0 | 20.0 | 6.57 | -7.3 | -9.91 | 10.22 | 17.98 | -18.25 | 4.38 | 11.24 | -15.91 | 0 | 0 | 0 |
| 20Q4 (8) | 1.27 | 13.39 | 22.12 | 0.09 | 28.57 | 28.57 | 0.11 | -8.33 | 10.0 | 0.05 | -16.67 | 0.0 | 7.09 | 13.39 | 5.29 | 8.66 | -19.16 | -9.92 | 3.94 | -26.51 | -18.11 | 0 | 0 | 0 |
| 20Q3 (7) | 1.12 | 9.8 | 15.46 | 0.07 | 0.0 | -12.5 | 0.12 | 9.09 | 9.09 | 0.06 | 20.0 | 20.0 | 6.25 | -8.93 | -24.22 | 10.71 | -0.65 | -5.52 | 5.36 | 9.29 | 3.93 | 0 | 0 | 0 |
| 20Q2 (6) | 1.02 | 6.25 | 0.99 | 0.07 | 0.0 | -12.5 | 0.11 | -8.33 | 0.0 | 0.05 | 0.0 | -16.67 | 6.86 | -5.88 | -13.36 | 10.78 | -13.73 | -0.98 | 4.90 | -5.88 | -17.48 | 0 | 0 | 0 |
| 20Q1 (5) | 0.96 | -7.69 | 2.13 | 0.07 | 0.0 | 0.0 | 0.12 | 20.0 | 0.0 | 0.05 | 0.0 | 0.0 | 7.29 | 8.33 | -2.08 | 12.50 | 30.0 | -2.08 | 5.21 | 8.33 | -2.08 | 0 | 0 | 0 |
| 19Q4 (4) | 1.04 | 7.22 | 0.0 | 0.07 | -12.5 | 0.0 | 0.1 | -9.09 | 0.0 | 0.05 | 0.0 | 0.0 | 6.73 | -18.39 | 0.0 | 9.62 | -15.21 | 0.0 | 4.81 | -6.73 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 0.97 | -3.96 | 0.0 | 0.08 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.05 | -16.67 | 0.0 | 8.25 | 4.12 | 0.0 | 11.34 | 4.12 | 0.0 | 5.15 | -13.23 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.01 | 7.45 | 0.0 | 0.08 | 14.29 | 0.0 | 0.11 | -8.33 | 0.0 | 0.06 | 20.0 | 0.0 | 7.92 | 6.36 | 0.0 | 10.89 | -14.69 | 0.0 | 5.94 | 11.68 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 0.94 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 7.45 | 0.0 | 0.0 | 12.77 | 0.0 | 0.0 | 5.32 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.22 | -12.81 | 0.29 | -21.62 | 0.5 | -12.28 | 0.24 | 4.35 | 6.87 | -10.11 | 11.85 | 0.61 | 5.69 | 19.68 | 0 | 0 |
| 2022 (9) | 4.84 | -18.79 | 0.37 | 2.78 | 0.57 | -22.97 | 0.23 | 0.0 | 7.64 | 26.56 | 11.78 | -5.15 | 4.75 | 23.14 | 0 | 0 |
| 2021 (8) | 5.96 | 36.7 | 0.36 | 20.0 | 0.74 | 64.44 | 0.23 | 4.55 | 6.04 | -12.21 | 12.42 | 20.3 | 3.86 | -23.52 | 0 | 0 |
| 2020 (7) | 4.36 | 10.38 | 0.3 | 0.0 | 0.45 | 0.0 | 0.22 | 4.76 | 6.88 | -9.4 | 10.32 | -9.4 | 5.05 | -5.09 | 0 | 0 |
| 2019 (6) | 3.95 | -6.62 | 0.3 | -6.25 | 0.45 | -10.0 | 0.21 | 10.53 | 7.59 | 0.4 | 11.39 | -3.62 | 5.32 | 18.36 | 0 | 0 |
| 2018 (5) | 4.23 | 4.7 | 0.32 | 6.67 | 0.5 | 21.95 | 0.19 | -5.0 | 7.57 | 1.88 | 11.82 | 16.47 | 4.49 | -9.27 | 0 | 0 |
| 2017 (4) | 4.04 | 17.1 | 0.3 | -3.23 | 0.41 | 0.0 | 0.2 | 11.11 | 7.43 | -17.36 | 10.15 | -14.6 | 4.95 | -5.12 | 0 | 0 |
| 2016 (3) | 3.45 | 3.92 | 0.31 | -11.43 | 0.41 | 10.81 | 0.18 | 0.0 | 8.99 | -14.77 | 11.88 | 6.64 | 5.22 | -3.77 | 0 | 0 |
| 2015 (2) | 3.32 | 8.5 | 0.35 | 0.0 | 0.37 | 8.82 | 0.18 | 12.5 | 10.54 | -7.83 | 11.14 | 0.3 | 5.42 | 3.69 | 0 | 0 |
| 2014 (1) | 3.06 | 15.47 | 0.35 | 0 | 0.34 | 0 | 0.16 | 0 | 11.44 | 0 | 11.11 | 0 | 5.23 | 0 | 0 | 0 |
