- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 2.25 | -29.47 | -22.68 | 0.21 | 61.54 | 5.0 | 0.16 | -5.88 | -30.43 | 0.52 | -17.46 | -10.34 | 9.33 | 129.03 | 35.8 | 7.11 | 33.44 | -10.03 | 23.11 | 17.02 | 15.95 | 0 | 0 | 0 |
| 23Q4 (19) | 3.19 | -4.49 | -28.79 | 0.13 | -38.1 | -58.06 | 0.17 | -5.56 | -19.05 | 0.63 | 10.53 | 3.28 | 4.08 | -35.18 | -41.11 | 5.33 | -1.11 | 13.69 | 19.75 | 15.72 | 45.04 | 0 | 0 | 0 |
| 23Q3 (18) | 3.34 | 51.13 | -47.98 | 0.21 | 61.54 | 23.53 | 0.18 | 5.88 | -37.93 | 0.57 | 0.0 | 1.79 | 6.29 | 6.89 | 137.44 | 5.39 | -29.94 | 19.31 | 17.07 | -33.83 | 95.65 | 0 | 0 | 0 |
| 23Q2 (17) | 2.21 | -24.05 | -67.21 | 0.13 | -35.0 | -53.57 | 0.17 | -26.09 | -34.62 | 0.57 | -1.72 | -6.56 | 5.88 | -14.41 | 41.6 | 7.69 | -2.68 | 99.41 | 25.79 | 29.4 | 184.98 | 0 | 0 | 0 |
| 23Q1 (16) | 2.91 | -35.04 | -61.2 | 0.2 | -35.48 | -57.45 | 0.23 | 9.52 | -14.81 | 0.58 | -4.92 | -7.94 | 6.87 | -0.68 | 9.67 | 7.90 | 68.61 | 119.55 | 19.93 | 46.38 | 137.28 | 0 | 0 | 0 |
| 22Q4 (15) | 4.48 | -30.22 | -34.88 | 0.31 | 82.35 | -42.59 | 0.21 | -27.59 | -12.5 | 0.61 | 8.93 | -1.61 | 6.92 | 161.32 | -11.84 | 4.69 | 3.77 | 34.38 | 13.62 | 56.1 | 51.09 | 0 | 0 | 0 |
| 22Q3 (14) | 6.42 | -4.75 | -11.81 | 0.17 | -39.29 | -66.67 | 0.29 | 11.54 | 0.0 | 0.56 | -8.2 | -3.45 | 2.65 | -36.26 | -62.2 | 4.52 | 17.1 | 13.4 | 8.72 | -3.62 | 9.49 | 0 | 0 | 0 |
| 22Q2 (13) | 6.74 | -10.13 | -8.17 | 0.28 | -40.43 | -15.15 | 0.26 | -3.7 | -3.7 | 0.61 | -3.17 | 19.61 | 4.15 | -33.71 | -7.6 | 3.86 | 7.15 | 4.87 | 9.05 | 7.74 | 30.26 | 0 | 0 | 0 |
| 22Q1 (12) | 7.5 | 9.01 | -0.92 | 0.47 | -12.96 | 62.07 | 0.27 | 12.5 | 8.0 | 0.63 | 1.61 | 36.96 | 6.27 | -20.16 | 63.58 | 3.60 | 3.2 | 9.01 | 8.40 | -6.79 | 38.23 | 0 | 0 | 0 |
| 21Q4 (11) | 6.88 | -5.49 | -8.99 | 0.54 | 5.88 | 116.0 | 0.24 | -17.24 | -11.11 | 0.62 | 6.9 | 34.78 | 7.85 | 12.04 | 137.35 | 3.49 | -12.43 | -2.33 | 9.01 | 13.11 | 48.1 | 0 | 0 | 0 |
| 21Q3 (10) | 7.28 | -0.82 | -6.43 | 0.51 | 54.55 | 96.15 | 0.29 | 7.41 | 11.54 | 0.58 | 13.73 | 18.37 | 7.01 | 55.82 | 109.63 | 3.98 | 8.29 | 19.2 | 7.97 | 14.66 | 26.5 | 0 | 0 | 0 |
| 21Q2 (9) | 7.34 | -3.04 | 16.14 | 0.33 | 13.79 | 57.14 | 0.27 | 8.0 | 22.73 | 0.51 | 10.87 | 30.77 | 4.50 | 17.36 | 35.31 | 3.68 | 11.38 | 5.67 | 6.95 | 14.34 | 12.6 | 0 | 0 | 0 |
| 21Q1 (8) | 7.57 | 0.13 | 40.45 | 0.29 | 16.0 | 52.63 | 0.25 | -7.41 | 13.64 | 0.46 | 0.0 | 24.32 | 3.83 | 15.85 | 8.68 | 3.30 | -7.53 | -19.09 | 6.08 | -0.13 | -11.48 | 0 | 0 | 0 |
| 20Q4 (7) | 7.56 | -2.83 | 37.7 | 0.25 | -3.85 | 19.05 | 0.27 | 3.85 | 22.73 | 0.46 | -6.12 | 2.22 | 3.31 | -1.05 | -13.55 | 3.57 | 6.87 | -10.88 | 6.08 | -3.39 | -25.77 | 0 | 0 | 0 |
| 20Q3 (6) | 7.78 | 23.1 | 2.23 | 0.26 | 23.81 | 23.81 | 0.26 | 18.18 | 8.33 | 0.49 | 25.64 | 11.36 | 3.34 | 0.58 | 21.1 | 3.34 | -4.0 | 5.97 | 6.30 | 2.06 | 8.93 | 0 | 0 | 0 |
| 20Q2 (5) | 6.32 | 17.25 | -21.3 | 0.21 | 10.53 | -27.59 | 0.22 | 0.0 | -8.33 | 0.39 | 5.41 | -18.75 | 3.32 | -5.74 | -7.99 | 3.48 | -14.72 | 16.47 | 6.17 | -10.11 | 3.23 | 0 | 0 | 0 |
| 20Q1 (4) | 5.39 | -1.82 | 0.0 | 0.19 | -9.52 | 0.0 | 0.22 | 0.0 | 0.0 | 0.37 | -17.78 | 0.0 | 3.53 | -7.85 | 0.0 | 4.08 | 1.86 | 0.0 | 6.86 | -16.25 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (3) | 5.49 | -27.86 | 0.0 | 0.21 | 0.0 | 0.0 | 0.22 | -8.33 | 0.0 | 0.45 | 2.27 | 0.0 | 3.83 | 38.62 | 0.0 | 4.01 | 27.06 | 0.0 | 8.20 | 41.77 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (2) | 7.61 | -5.23 | 0.0 | 0.21 | -27.59 | 0.0 | 0.24 | 0.0 | 0.0 | 0.44 | -8.33 | 0.0 | 2.76 | -23.59 | 0.0 | 3.15 | 5.52 | 0.0 | 5.78 | -3.27 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (1) | 8.03 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 3.61 | 0.0 | 0.0 | 2.99 | 0.0 | 0.0 | 5.98 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.64 | -53.72 | 0.68 | -44.72 | 0.75 | -27.88 | 2.35 | -2.89 | 5.84 | 19.45 | 6.44 | 55.82 | 20.19 | 109.82 | 0 | 0 |
| 2022 (9) | 25.15 | -13.48 | 1.23 | -26.35 | 1.04 | -0.95 | 2.42 | 12.04 | 4.89 | -14.87 | 4.14 | 14.49 | 9.62 | 29.5 | 0 | 0 |
| 2021 (8) | 29.07 | 7.51 | 1.67 | 83.52 | 1.05 | 8.25 | 2.16 | 25.58 | 5.74 | 70.7 | 3.61 | 0.69 | 7.43 | 16.81 | 0 | 0 |
| 2020 (7) | 27.04 | -4.52 | 0.91 | -5.21 | 0.97 | 0.0 | 1.72 | -7.53 | 3.37 | -0.72 | 3.59 | 4.73 | 6.36 | -3.15 | 0 | 0 |
| 2019 (6) | 28.32 | -46.73 | 0.96 | -41.82 | 0.97 | -14.16 | 1.86 | -23.14 | 3.39 | 9.21 | 3.43 | 61.13 | 6.57 | 44.27 | 0 | 0 |
| 2018 (5) | 53.16 | -22.03 | 1.65 | -23.96 | 1.13 | 16.49 | 2.42 | 0.0 | 3.10 | -2.48 | 2.13 | 49.41 | 4.55 | 28.25 | 0 | 0 |
| 2017 (4) | 68.18 | 30.59 | 2.17 | 26.16 | 0.97 | -1.02 | 2.42 | 17.48 | 3.18 | -3.39 | 1.42 | -24.2 | 3.55 | -10.04 | 0 | 0 |
| 2016 (3) | 52.21 | 86.13 | 1.72 | 104.76 | 0.98 | 15.29 | 2.06 | 22.62 | 3.29 | 10.01 | 1.88 | -38.06 | 3.95 | -34.12 | 0 | 0 |
| 2015 (2) | 28.05 | -30.1 | 0.84 | -27.59 | 0.85 | 11.84 | 1.68 | -0.59 | 2.99 | 3.6 | 3.03 | 60.01 | 5.99 | 42.22 | 0 | 0 |
| 2014 (1) | 40.13 | 0 | 1.16 | 0 | 0.76 | 0 | 1.69 | 0 | 2.89 | 0 | 1.89 | 0 | 4.21 | 0 | 0 | 0 |
