玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q1 (20)5.95-2.787.010.44-6.38-13.730.919.6424.660.211.1125.07.39-3.71-19.3815.2912.7716.493.3614.2916.813200.00.0
23Q4 (19)6.12-23.6-19.580.474.44-14.550.835.06-8.790.185.8812.57.6836.76.2613.5637.5113.412.9438.5839.893200.00.0
23Q3 (18)8.0138.121.180.450.0-18.180.796.76-18.560.176.250.05.62-27.59-32.489.86-22.7-32.792.12-23.06-17.483200.0-4.48
23Q2 (17)5.84.32-14.450.45-11.76-15.090.741.37-10.840.160.0-11.117.76-15.42-0.7512.76-2.824.222.76-4.143.913200.0-4.48
23Q1 (16)5.56-26.94-9.590.51-7.27-7.270.73-19.78-6.410.160.0-30.439.1726.922.5713.139.83.522.8836.87-23.053200.0-4.48
22Q4 (15)7.6115.13-2.310.550.0-1.790.91-6.19-1.090.16-5.88-15.797.23-13.140.5411.96-18.511.252.10-18.25-13.8320-4.48-4.48
22Q3 (14)6.61-2.51-0.450.553.7725.00.9716.8729.330.17-5.56-10.538.326.4425.5714.6719.8729.922.57-3.13-10.123350.0-5.1
22Q2 (13)6.7810.2415.110.53-3.6420.450.836.4120.290.18-21.74-18.187.82-12.594.6412.24-3.484.52.65-29.01-28.923350.0-5.1
22Q1 (12)6.15-21.0517.820.55-1.7927.910.78-15.22-2.50.2321.054.558.9424.48.5612.687.39-17.243.7453.33-11.263350.0-5.1
21Q4 (11)7.7917.3236.430.5627.275.660.9222.672.220.190.05.567.198.48-22.5511.814.56-25.072.44-14.76-22.63335-5.1-5.1
21Q3 (10)6.6412.7310.850.440.0-13.730.758.710.290.19-13.64-13.646.63-11.3-22.1711.30-3.58-0.52.86-23.39-22.093530.0-1.4
21Q2 (9)5.8912.845.750.442.334.760.69-13.757.810.220.022.227.47-9.31-0.9311.71-23.561.963.74-11.3815.583530.0-1.4
21Q1 (8)5.22-8.581.160.43-18.87-15.690.8-11.112.560.2222.2215.798.24-11.25-16.6615.33-2.771.394.2133.714.463530.00.28
20Q4 (7)5.71-4.67-25.360.533.92-17.190.932.350.00.18-18.18-25.09.289.0210.9515.7638.8433.983.15-14.170.48353-1.40.28
20Q3 (6)5.997.54-26.590.5121.43-17.740.686.25-20.930.2222.2222.228.5112.9112.0611.35-1.27.713.6713.6566.53580.01.7
20Q2 (5)5.577.95-30.380.42-17.65-23.640.64-17.95-25.580.18-5.26-14.297.54-23.719.6811.49-23.996.883.23-12.2423.113581.71.7
20Q1 (4)5.16-32.550.00.51-20.310.00.78-13.330.00.19-20.830.09.8818.140.015.1228.490.03.6817.370.03520.00.0
19Q4 (3)7.65-6.250.00.643.230.00.94.650.00.2433.330.08.3710.110.011.7611.630.03.1442.220.03520.00.0
19Q3 (2)8.162.00.00.6212.730.00.860.00.00.18-14.290.07.6010.520.010.54-1.960.02.21-15.970.03520.00.0
19Q2 (1)8.00.00.00.550.00.00.860.00.00.210.00.06.880.00.010.750.00.02.620.00.03520.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)25.48-6.151.89-12.93.09-11.210.68-8.117.42-7.1912.13-5.392.67-2.093200.0
2022 (9)27.156.262.1716.043.4810.130.74-9.767.999.212.823.642.73-15.07320-4.48
2021 (8)25.5513.861.87-5.563.165.690.825.137.32-17.0512.37-7.183.21-7.67335-5.1
2020 (7)22.44-28.311.98-17.842.99-12.570.78-7.148.8214.613.3221.953.4829.52353-1.4
2019 (6)31.3-19.12.41-2.033.42-4.470.84-9.687.7021.110.9318.092.6811.653581.7
2018 (5)38.6926.442.4617.143.5817.380.9312.056.36-7.359.25-7.172.40-11.383522.03
2017 (4)30.6-1.542.18.253.0519.610.832.476.869.959.9721.482.714.083452.68
2016 (3)31.0810.81.94-5.832.5511.840.81-8.996.24-15.018.200.942.61-17.86336-1.18
2015 (2)28.052.32.062.492.280.880.892.37.340.198.13-1.383.170.03403.66
2014 (1)27.423.862.016.352.2626.260.8726.097.3308.2403.1703289.33

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