玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)48.09-1.250.1935.727.2-1.5425.52-48.94-4.0220.17-50.254.623.02-61.92-23.742.41-57.6417.560.12-14.2920.028.05-46.26-6.025.43-3.12-74.8139.82110.541.83-39.82-219.93-8.918.03-11.9212.62
23Q3 (19)48.700.857.133.32-9.4611.7449.98-4.33-24.440.543.08-24.057.93-1.37-34.465.6926.44-3.070.1427.2727.2752.20-5.16-24.4826.25-53.55-74.8766.41-5.4946.9933.2111.69-39.4320.4717.78-6.1
23Q2 (18)48.292.553.8536.805.2911.7252.2438.357.2939.3328.660.288.0439.58-5.964.5053.5816.280.1122.2210.055.0432.885.8956.51-47.44-51.0370.27-24.134.1629.73302.49-8.6217.38-9.29-15.14
23Q1 (17)47.09-1.94.7434.95-3.6717.2437.7642.01-29.5430.5758.56-29.045.7645.45-28.622.9342.93-22.490.09-10.00.041.4238.81-27.61107.526.53-21.4692.61-32.5567.387.39120.2-83.2719.1619.68-16.7
22Q4 (16)48.005.562.5236.2821.664.726.59-59.78-15.6919.28-63.88-22.633.96-67.27-18.522.05-65.08-19.610.10-9.090.029.84-56.83-14.06100.93-3.381.99137.31203.9225.02-36.57-166.7-271.7716.01-26.56-19.71
22Q3 (15)45.47-2.22-7.3929.82-9.47-12.5366.1135.7894.4453.3836.199.3312.1041.5285.585.8751.6883.440.1110.0-8.3369.1232.9787.47104.46-9.4814.045.18-33.03-54.8254.8268.49021.806.45-1.18
22Q2 (14)46.503.43-4.6332.9410.5-11.3648.69-9.1455.7639.22-8.9657.388.555.9527.83.872.3826.890.1011.11-16.6751.98-9.1651.99115.40-15.7-10.4267.4621.93-42.9932.54-26.33269.7520.48-10.962.71
22Q1 (13)44.96-3.97-6.9729.81-13.97-15.4353.5969.9163.7843.0872.8765.448.0766.0539.383.7848.2432.170.09-10.0-18.1857.2264.858.46136.9038.3415.9755.33-49.62-48.5544.16548.98685.1523.0015.352.63
21Q4 (12)46.82-4.64-6.1534.651.64-4.1531.54-7.24-12.9524.92-6.95-13.414.86-25.46-19.932.55-20.31-17.480.10-16.67-9.0934.72-5.83-12.7998.968.03.71109.849.849.84-9.840019.94-9.61-8.91
21Q3 (11)49.100.7-5.7234.09-8.26-13.7634.008.774.9126.787.463.966.52-2.543.163.204.929.970.120.09.0936.877.813.3691.63-28.88-12.55100.00-15.49-17.780.00100.0100.022.0610.6310.63
21Q2 (10)48.760.89-0.7337.165.421.2531.26-4.462.4624.92-4.3-0.686.6915.545.353.056.6413.810.129.0920.034.20-5.291.39128.839.13-9.21118.3310.03-1.87-19.17-153.966.919.94-11.020
21Q1 (9)48.33-3.134.8635.25-2.4926.7132.72-9.6912.426.04-9.5210.95.79-4.6159.52.86-7.4466.280.110.057.1436.11-9.295.52118.0523.72-18.32107.557.5512.75-7.550-263.5222.412.380
20Q4 (8)49.89-4.211.1636.15-8.551.436.2311.79150.0328.7811.72135.526.07-3.96189.053.096.19178.380.110.037.539.8111.61113.9295.42-8.93-8.72100.00-17.78-59.180.00100.0100.021.899.781.3
20Q3 (7)52.086.032.839.537.714.6632.416.23-14.5825.762.67-14.936.32-0.47-5.252.918.58-9.910.1110.010.035.675.75-13.25104.78-26.16-0.78121.620.8621.62-21.62-5.02-2867.5719.940-7.0
20Q2 (6)49.126.571.436.7031.923.4430.514.81-32.2825.096.86-28.946.3574.93-16.782.6855.81-31.630.1042.86-9.0933.73-1.43-29.44141.90-1.8220.66120.5926.4252.48-20.59-546.08-195.450.000-100.0
20Q1 (5)46.09-6.55-5.0927.82-21.96-20.0129.11100.9-30.6623.4892.14-30.663.6372.86-45.741.7254.95-52.620.07-12.5-36.3634.2283.88-23.9144.5338.2779.6395.38-61.0714.294.62103.18-73.310.00-100.0-100.0
19Q4 (4)49.32-2.650.035.65-5.610.014.49-61.810.012.22-59.640.02.10-68.520.01.11-65.630.00.08-20.00.018.61-54.740.0104.53-1.010.0245.00145.00.0-145.00-18660.00.021.610.790.0
19Q3 (3)50.664.580.037.776.450.037.94-15.780.030.28-14.250.06.67-12.580.03.23-17.60.00.10-9.090.041.12-13.970.0105.60-10.20.0100.0026.450.00.78-96.380.021.44-3.250.0
19Q2 (2)48.44-0.250.035.482.010.045.057.310.035.314.280.07.6314.050.03.927.990.00.110.00.047.806.290.0117.6046.160.079.08-5.240.021.5724.720.022.16-5.140.0
19Q1 (1)48.560.00.034.780.00.041.980.00.033.860.00.06.690.00.03.630.00.00.110.00.044.970.00.080.460.00.083.460.00.017.290.00.023.360.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)48.063.7635.168.621.66-0.1442.00-13.133.14-13.5923.01-23.9614.60-5.620.4310.2644.73-13.3325.43-74.883.8125.1416.32-50.60.6430.3118.80-6.47
2022 (9)46.32-4.0432.37-8.21.66-7.1248.3349.1738.3549.430.2639.3815.4737.880.39-9.351.6145.22100.931.9966.97-38.4433.0300.49-27.0620.10-4.56
2021 (8)48.27-2.6635.26-1.261.79-16.2632.400.425.67-1.0421.718.2811.228.930.4310.2635.54-1.3398.963.71108.79-1.73-8.7900.67-12.3221.06-5.14
2020 (7)49.590.6935.71-0.672.1418.0632.27-9.8625.94-9.420.05-12.9810.30-12.640.39-2.536.02-7.7895.42-8.72110.7110.47-10.7100.7632.0322.200.23
2019 (6)49.25-2.4235.95-2.761.8126.135.80-18.3828.63-17.8723.04-28.011.79-27.490.40-13.0439.06-15.98104.539.04100.2218.87-0.4400.583.4222.15-3.4
2018 (5)50.47-3.0536.97-5.011.443.3143.8647.9834.8638.7232.0042.9816.2643.890.464.5546.4943.8495.86-8.8684.31-35.8315.6900.56022.937.4
2017 (4)52.06-2.3138.921.091.395.9729.64-24.1725.13-22.3922.38-13.7911.30-13.410.4412.8232.32-22.46105.182.09131.3833.44-31.3800.00021.35-8.88
2016 (3)53.292.6238.505.021.31-5.8539.09-9.3732.38-8.6125.96-6.8913.05-11.820.39-4.8841.68-9.35103.03-0.6898.4516.011.55-89.610.00023.43-5.64
2015 (2)51.932.1436.663.851.39-5.1443.13-1.1235.43-0.6727.88-3.7614.80-11.90.41-10.8745.98-0.99103.7425.6184.864.9914.89-22.340.00024.831.55
2014 (1)50.84035.3001.47-27.8343.62035.67028.97016.8000.46-2.1346.443.0982.5920.9480.835.0419.17-17.990.00024.45-5.09

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