- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 2.53 | -40.47 | 163.54 | 0.76 | 5.56 | 35.71 | 0.38 | -35.59 | 35.71 | 0.11 | -8.33 | -15.38 | 30.04 | 77.32 | -48.5 | 15.02 | 8.19 | -48.5 | 4.35 | 53.99 | -67.89 | 225 | 0.0 | 0.0 |
| 23Q4 (19) | 4.25 | 45.05 | 31.58 | 0.72 | -20.88 | 7.46 | 0.59 | 84.38 | 90.32 | 0.12 | -7.69 | 9.09 | 16.94 | -45.45 | -18.33 | 13.88 | 27.11 | 44.65 | 2.82 | -36.36 | -17.09 | 225 | 0.0 | 0.0 |
| 23Q3 (18) | 2.93 | -6.69 | 49.49 | 0.91 | 18.18 | 51.67 | 0.32 | 3.23 | 52.38 | 0.13 | 0.0 | 18.18 | 31.06 | 26.65 | 1.46 | 10.92 | 10.62 | 1.93 | 4.44 | 7.17 | -20.94 | 225 | 0.0 | -5.06 |
| 23Q2 (17) | 3.14 | 227.08 | 47.42 | 0.77 | 37.5 | 28.33 | 0.31 | 10.71 | 63.16 | 0.13 | 0.0 | 18.18 | 24.52 | -57.96 | -12.95 | 9.87 | -66.15 | 10.68 | 4.14 | -69.43 | -19.83 | 225 | 0.0 | -5.06 |
| 23Q1 (16) | 0.96 | -70.28 | -43.86 | 0.56 | -16.42 | -12.5 | 0.28 | -9.68 | 12.0 | 0.13 | 18.18 | 18.18 | 58.33 | 181.22 | 55.86 | 29.17 | 203.9 | 99.5 | 13.54 | 297.63 | 110.51 | 225 | 0.0 | -5.06 |
| 22Q4 (15) | 3.23 | 64.8 | -19.85 | 0.67 | 11.67 | 6.35 | 0.31 | 47.62 | 29.17 | 0.11 | 0.0 | 0.0 | 20.74 | -32.24 | 32.69 | 9.60 | -10.42 | 61.16 | 3.41 | -39.32 | 24.77 | 225 | -5.06 | -5.06 |
| 22Q3 (14) | 1.96 | -7.98 | -28.47 | 0.6 | 0.0 | 7.14 | 0.21 | 10.53 | 5.0 | 0.11 | 0.0 | -8.33 | 30.61 | 8.67 | 49.78 | 10.71 | 20.11 | 46.79 | 5.61 | 8.67 | 28.15 | 237 | 0.0 | -2.47 |
| 22Q2 (13) | 2.13 | 24.56 | 2.9 | 0.6 | -6.25 | 7.14 | 0.19 | -24.0 | 26.67 | 0.11 | 0.0 | -8.33 | 28.17 | -24.74 | 4.12 | 8.92 | -38.99 | 23.1 | 5.16 | -19.72 | -10.92 | 237 | 0.0 | -2.47 |
| 22Q1 (12) | 1.71 | -57.57 | -18.57 | 0.64 | 1.59 | 16.36 | 0.25 | 4.17 | 8.7 | 0.11 | 0.0 | -15.38 | 37.43 | 139.41 | 42.9 | 14.62 | 145.49 | 33.49 | 6.43 | 135.67 | 3.91 | 237 | 0.0 | -2.47 |
| 21Q4 (11) | 4.03 | 47.08 | 33.44 | 0.63 | 12.5 | 10.53 | 0.24 | 20.0 | -4.0 | 0.11 | -8.33 | -8.33 | 15.63 | -23.51 | -17.17 | 5.96 | -18.41 | -28.06 | 2.73 | -37.68 | -31.31 | 237 | -2.47 | -2.47 |
| 21Q3 (10) | 2.74 | 32.37 | 4.18 | 0.56 | 0.0 | 5.66 | 0.2 | 33.33 | 25.0 | 0.12 | 0.0 | 0.0 | 20.44 | -24.45 | 1.42 | 7.30 | 0.73 | 19.98 | 4.38 | -24.45 | -4.01 | 243 | 0.0 | -3.95 |
| 21Q2 (9) | 2.07 | -1.43 | -27.37 | 0.56 | 1.82 | 12.0 | 0.15 | -34.78 | -11.76 | 0.12 | -7.69 | 0.0 | 27.05 | 3.29 | 54.2 | 7.25 | -33.84 | 21.48 | 5.80 | -6.35 | 37.68 | 243 | 0.0 | -3.95 |
| 21Q1 (8) | 2.1 | -30.46 | 18.64 | 0.55 | -3.51 | -8.33 | 0.23 | -8.0 | -4.17 | 0.13 | 8.33 | 0.0 | 26.19 | 38.76 | -22.74 | 10.95 | 32.3 | -19.23 | 6.19 | 55.79 | -15.71 | 243 | 0.0 | 2.53 |
| 20Q4 (7) | 3.02 | 14.83 | -7.08 | 0.57 | 7.55 | -16.18 | 0.25 | 56.25 | -7.41 | 0.12 | 0.0 | -14.29 | 18.87 | -6.34 | -9.79 | 8.28 | 36.07 | -0.36 | 3.97 | -12.91 | -7.76 | 243 | -3.95 | 2.53 |
| 20Q3 (6) | 2.63 | -7.72 | -1.87 | 0.53 | 6.0 | -22.06 | 0.16 | -5.88 | 6.67 | 0.12 | 0.0 | -7.69 | 20.15 | 14.87 | -20.58 | 6.08 | 1.99 | 8.69 | 4.56 | 8.37 | -5.94 | 253 | 0.0 | 6.75 |
| 20Q2 (5) | 2.85 | 61.02 | 2.89 | 0.5 | -16.67 | -21.88 | 0.17 | -29.17 | 13.33 | 0.12 | -7.69 | -7.69 | 17.54 | -48.25 | -24.07 | 5.96 | -56.01 | 10.15 | 4.21 | -42.67 | -10.28 | 253 | 6.75 | 6.75 |
| 20Q1 (4) | 1.77 | -45.54 | 0.0 | 0.6 | -11.76 | 0.0 | 0.24 | -11.11 | 0.0 | 0.13 | -7.14 | 0.0 | 33.90 | 62.01 | 0.0 | 13.56 | 63.21 | 0.0 | 7.34 | 70.5 | 0.0 | 237 | 0.0 | 0.0 |
| 19Q4 (3) | 3.25 | 21.27 | 0.0 | 0.68 | 0.0 | 0.0 | 0.27 | 80.0 | 0.0 | 0.14 | 7.69 | 0.0 | 20.92 | -17.54 | 0.0 | 8.31 | 48.43 | 0.0 | 4.31 | -11.2 | 0.0 | 237 | 0.0 | 0.0 |
| 19Q3 (2) | 2.68 | -3.25 | 0.0 | 0.68 | 6.25 | 0.0 | 0.15 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 25.37 | 9.82 | 0.0 | 5.60 | 3.36 | 0.0 | 4.85 | 3.36 | 0.0 | 237 | 0.0 | 0.0 |
| 19Q2 (1) | 2.77 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 23.10 | 0.0 | 0.0 | 5.42 | 0.0 | 0.0 | 4.69 | 0.0 | 0.0 | 237 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.27 | 24.81 | 2.96 | 17.93 | 1.5 | 56.25 | 0.51 | 15.91 | 26.26 | -5.51 | 13.31 | 25.19 | 4.53 | -7.13 | 225 | 0.0 |
| 2022 (9) | 9.03 | -17.53 | 2.51 | 9.13 | 0.96 | 18.52 | 0.44 | -8.33 | 27.80 | 32.33 | 10.63 | 43.72 | 4.87 | 11.16 | 225 | -5.06 |
| 2021 (8) | 10.95 | 6.52 | 2.3 | 5.02 | 0.81 | -1.22 | 0.48 | -2.04 | 21.00 | -1.4 | 7.40 | -7.26 | 4.38 | -8.03 | 237 | -2.47 |
| 2020 (7) | 10.28 | -8.38 | 2.19 | -15.44 | 0.82 | 7.89 | 0.49 | -5.77 | 21.30 | -7.71 | 7.98 | 17.76 | 4.77 | 2.85 | 243 | -3.95 |
| 2019 (6) | 11.22 | -4.02 | 2.59 | 5.28 | 0.76 | -20.83 | 0.52 | 15.56 | 23.08 | 9.69 | 6.77 | -17.52 | 4.63 | 20.4 | 253 | 6.75 |
| 2018 (5) | 11.69 | 15.4 | 2.46 | 6.96 | 0.96 | -4.95 | 0.45 | 7.14 | 21.04 | -7.32 | 8.21 | -17.63 | 3.85 | -7.16 | 237 | 3.04 |
| 2017 (4) | 10.13 | -17.37 | 2.3 | -0.43 | 1.01 | -1.94 | 0.42 | 35.48 | 22.70 | 20.5 | 9.97 | 18.68 | 4.15 | 63.97 | 230 | 7.98 |
| 2016 (3) | 12.26 | 7.45 | 2.31 | 2.67 | 1.03 | 37.33 | 0.31 | -20.51 | 18.84 | -4.45 | 8.40 | 27.81 | 2.53 | -26.02 | 213 | 9.23 |
| 2015 (2) | 11.41 | 64.65 | 2.25 | 19.68 | 0.75 | -18.48 | 0.39 | 11.43 | 19.72 | -27.31 | 6.57 | -50.49 | 3.42 | -32.32 | 195 | -3.94 |
| 2014 (1) | 6.93 | -10.35 | 1.88 | -10.48 | 0.92 | -2.13 | 0.35 | 12.9 | 27.13 | 0 | 13.28 | 0 | 5.05 | 0 | 203 | -13.98 |
