- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 31.71 | -8.88 | -12.52 | 3.66 | 11.25 | 7.96 | 2.01 | -1.95 | 1.52 | 0.98 | -22.22 | 7.69 | 11.54 | 22.09 | 23.42 | 6.34 | 7.6 | 16.05 | 3.09 | -14.64 | 23.11 | 1632 | 0.0 | 0.0 |
| 23Q4 (19) | 34.8 | -7.18 | -13.02 | 3.29 | -11.08 | 3.79 | 2.05 | -17.67 | -19.29 | 1.26 | 6.78 | 34.04 | 9.45 | -4.21 | 19.32 | 5.89 | -11.31 | -7.21 | 3.62 | 15.03 | 54.11 | 1632 | 0.0 | 0.0 |
| 23Q3 (18) | 37.49 | -0.32 | -5.54 | 3.7 | 7.56 | 12.12 | 2.49 | 4.18 | 10.67 | 1.18 | 9.26 | 40.48 | 9.87 | 7.9 | 18.7 | 6.64 | 4.52 | 17.16 | 3.15 | 9.61 | 48.72 | 1632 | 0.0 | 2.84 |
| 23Q2 (17) | 37.61 | 3.75 | -5.15 | 3.44 | 1.47 | 3.93 | 2.39 | 20.71 | 5.29 | 1.08 | 18.68 | 17.39 | 9.15 | -2.19 | 9.56 | 6.35 | 16.34 | 11.0 | 2.87 | 14.39 | 23.76 | 1632 | 0.0 | 2.84 |
| 23Q1 (16) | 36.25 | -9.4 | -3.38 | 3.39 | 6.94 | 6.6 | 1.98 | -22.05 | -1.0 | 0.91 | -3.19 | 5.81 | 9.35 | 18.03 | 10.34 | 5.46 | -13.96 | 2.47 | 2.51 | 6.85 | 9.52 | 1632 | 0.0 | 2.84 |
| 22Q4 (15) | 40.01 | 0.81 | 11.6 | 3.17 | -3.94 | 1.6 | 2.54 | 12.89 | 25.12 | 0.94 | 11.9 | 9.3 | 7.92 | -4.71 | -8.96 | 6.35 | 11.99 | 12.11 | 2.35 | 11.01 | -2.06 | 1632 | 2.84 | 2.84 |
| 22Q3 (14) | 39.69 | 0.1 | 13.99 | 3.3 | -0.3 | 13.79 | 2.25 | -0.88 | 19.68 | 0.84 | -8.7 | 10.53 | 8.31 | -0.4 | -0.17 | 5.67 | -0.98 | 5.0 | 2.12 | -8.79 | -3.04 | 1587 | 0.0 | 6.01 |
| 22Q2 (13) | 39.65 | 5.68 | 22.72 | 3.31 | 4.09 | 8.88 | 2.27 | 13.5 | 29.71 | 0.92 | 6.98 | 12.2 | 8.35 | -1.5 | -11.27 | 5.73 | 7.4 | 5.7 | 2.32 | 1.23 | -8.57 | 1587 | 0.0 | 6.01 |
| 22Q1 (12) | 37.52 | 4.66 | 30.32 | 3.18 | 1.92 | 17.78 | 2.0 | -1.48 | 25.79 | 0.86 | 0.0 | 17.81 | 8.48 | -2.61 | -9.63 | 5.33 | -5.86 | -3.48 | 2.29 | -4.45 | -9.6 | 1587 | 0.0 | 6.01 |
| 21Q4 (11) | 35.85 | 2.96 | 21.4 | 3.12 | 7.59 | 15.56 | 2.03 | 7.98 | 21.56 | 0.86 | 13.16 | 10.26 | 8.70 | 4.5 | -4.82 | 5.66 | 4.88 | 0.13 | 2.40 | 9.91 | -9.18 | 1587 | 6.01 | 6.01 |
| 21Q3 (10) | 34.82 | 7.77 | 30.27 | 2.9 | -4.61 | 18.85 | 1.88 | 7.43 | 21.29 | 0.76 | -7.32 | 11.76 | 8.33 | -11.48 | -8.76 | 5.40 | -0.32 | -6.89 | 2.18 | -14.0 | -14.2 | 1497 | 0.0 | -3.79 |
| 21Q2 (9) | 32.31 | 12.23 | 35.59 | 3.04 | 12.59 | 23.58 | 1.75 | 10.06 | 27.74 | 0.82 | 12.33 | 32.26 | 9.41 | 0.33 | -8.86 | 5.42 | -1.93 | -5.79 | 2.54 | 0.09 | -2.45 | 1497 | 0.0 | -3.79 |
| 21Q1 (8) | 28.79 | -2.51 | 20.86 | 2.7 | 0.0 | 0.37 | 1.59 | -4.79 | 11.19 | 0.73 | -6.41 | 4.29 | 9.38 | 2.57 | -16.96 | 5.52 | -2.34 | -8.01 | 2.54 | -4.0 | -13.72 | 1497 | 0.0 | -15.52 |
| 20Q4 (7) | 29.53 | 10.48 | 9.37 | 2.7 | 10.66 | -2.17 | 1.67 | 7.74 | 15.17 | 0.78 | 14.71 | -3.7 | 9.14 | 0.16 | -10.56 | 5.66 | -2.47 | 5.3 | 2.64 | 3.83 | -11.95 | 1497 | -3.79 | -15.52 |
| 20Q3 (6) | 26.73 | 12.17 | 0.64 | 2.44 | -0.81 | -14.08 | 1.55 | 13.14 | 0.65 | 0.68 | 9.68 | -16.05 | 9.13 | -11.57 | -14.63 | 5.80 | 0.86 | 0.01 | 2.54 | -2.22 | -16.58 | 1556 | 0.0 | -12.19 |
| 20Q2 (5) | 23.83 | 0.04 | -10.85 | 2.46 | -8.55 | -14.58 | 1.37 | -4.2 | -9.87 | 0.62 | -11.43 | -27.91 | 10.32 | -8.59 | -4.19 | 5.75 | -4.24 | 1.1 | 2.60 | -11.47 | -19.13 | 1556 | -12.19 | -12.19 |
| 20Q1 (4) | 23.82 | -11.78 | 0.0 | 2.69 | -2.54 | 0.0 | 1.43 | -1.38 | 0.0 | 0.7 | -13.58 | 0.0 | 11.29 | 10.48 | 0.0 | 6.00 | 11.79 | 0.0 | 2.94 | -2.04 | 0.0 | 1772 | 0.0 | 0.0 |
| 19Q4 (3) | 27.0 | 1.66 | 0.0 | 2.76 | -2.82 | 0.0 | 1.45 | -5.84 | 0.0 | 0.81 | 0.0 | 0.0 | 10.22 | -4.4 | 0.0 | 5.37 | -7.38 | 0.0 | 3.00 | -1.63 | 0.0 | 1772 | 0.0 | 0.0 |
| 19Q3 (2) | 26.56 | -0.64 | 0.0 | 2.84 | -1.39 | 0.0 | 1.54 | 1.32 | 0.0 | 0.81 | -5.81 | 0.0 | 10.69 | -0.76 | 0.0 | 5.80 | 1.96 | 0.0 | 3.05 | -5.21 | 0.0 | 1772 | 0.0 | 0.0 |
| 19Q2 (1) | 26.73 | 0.0 | 0.0 | 2.88 | 0.0 | 0.0 | 1.52 | 0.0 | 0.0 | 0.86 | 0.0 | 0.0 | 10.77 | 0.0 | 0.0 | 5.69 | 0.0 | 0.0 | 3.22 | 0.0 | 0.0 | 1772 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 146.16 | -6.83 | 13.82 | 6.64 | 8.91 | -1.76 | 4.43 | 24.79 | 9.46 | 14.45 | 6.10 | 5.43 | 3.03 | 33.93 | 1632 | 0.0 |
| 2022 (9) | 156.87 | 19.05 | 12.96 | 10.2 | 9.07 | 24.93 | 3.55 | 11.99 | 8.26 | -7.43 | 5.78 | 4.94 | 2.26 | -5.93 | 1632 | 2.84 |
| 2021 (8) | 131.77 | 26.82 | 11.76 | 14.17 | 7.26 | 20.6 | 3.17 | 14.03 | 8.92 | -9.97 | 5.51 | -4.91 | 2.41 | -10.09 | 1587 | 6.01 |
| 2020 (7) | 103.9 | -1.09 | 10.3 | -8.69 | 6.02 | -2.43 | 2.78 | -12.58 | 9.91 | -7.69 | 5.79 | -1.36 | 2.68 | -11.62 | 1497 | -3.79 |
| 2019 (6) | 105.04 | 9.3 | 11.28 | 4.93 | 6.17 | 32.69 | 3.18 | 13.98 | 10.74 | -4.0 | 5.87 | 21.4 | 3.03 | 4.28 | 1556 | -12.19 |
| 2018 (5) | 96.1 | 6.85 | 10.75 | 4.67 | 4.65 | 7.89 | 2.79 | 19.23 | 11.19 | -2.04 | 4.84 | 0.97 | 2.90 | 11.59 | 1772 | -3.7 |
| 2017 (4) | 89.94 | 3.36 | 10.27 | 5.88 | 4.31 | 0.94 | 2.34 | -7.87 | 11.42 | 2.44 | 4.79 | -2.34 | 2.60 | -10.86 | 1840 | -18.73 |
| 2016 (3) | 87.02 | 12.36 | 9.7 | 45.43 | 4.27 | 7.02 | 2.54 | 53.94 | 11.15 | 29.43 | 4.91 | -4.75 | 2.92 | 37.01 | 2264 | 0.0 |
| 2015 (2) | 77.45 | 1.37 | 6.67 | 1.99 | 3.99 | 14.99 | 1.65 | 10.74 | 8.61 | 0.61 | 5.15 | 13.43 | 2.13 | 9.24 | 2264 | 0.0 |
| 2014 (1) | 76.4 | 7.88 | 6.54 | 7.39 | 3.47 | 12.66 | 1.49 | 6.43 | 8.56 | 0 | 4.54 | 0 | 1.95 | 0 | 2264 | 0.0 |
