玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)22.61-10.1426.810.64-13.5133.331.66-11.7-11.230.46-4.1712.22.83-3.765.157.34-1.74-30.02.036.64-11.52000
23Q3 (19)25.1616.372.360.74-11.9-3.91.8811.24-15.320.484.354.352.94-24.3-6.117.47-4.41-17.271.91-10.331.94000
23Q2 (18)21.6218.14-22.870.8437.7-6.671.693.05-16.750.462.22-6.123.8916.5621.017.82-12.787.932.13-13.4821.71000
23Q1 (17)18.32.64-33.820.6127.08-26.511.64-12.3-11.350.459.76-4.263.3323.8211.048.96-14.5533.942.466.9444.66000
22Q4 (16)17.83-27.46-35.160.48-37.66-45.451.87-15.77-1.060.41-10.87-14.582.69-14.06-15.8710.4916.1252.62.3022.8731.74000
22Q3 (15)24.58-12.31-6.40.77-14.44-8.332.229.3624.720.46-6.12-9.83.13-2.44-2.079.0324.7133.241.877.05-3.64000
22Q2 (14)28.031.3711.010.98.4313.922.039.7329.30.494.2622.53.216.962.637.248.2416.481.752.8410.35000
22Q1 (13)27.650.5520.530.83-5.6822.061.85-2.120.540.47-2.08-2.083.00-6.191.276.69-2.65-16.581.70-2.61-18.76000
21Q4 (12)27.54.722.880.884.7635.381.896.18-6.440.48-5.880.03.200.0431.596.871.39-9.061.75-10.13-2.8000
21Q3 (11)26.264.01.390.846.3321.741.7813.3837.980.5127.513.333.202.2420.076.789.0236.091.9422.611.78000
21Q2 (10)25.2510.07-5.780.7916.1821.541.57-14.6716.30.4-16.67-13.043.135.5529.06.22-22.4823.441.58-24.29-7.71000
21Q1 (9)22.94-14.1833.290.684.6223.641.84-8.9154.620.480.029.732.9621.9-7.258.026.1416.02.0916.52-2.67000
20Q4 (8)26.733.219.010.65-5.8-5.82.0256.5940.280.486.67-2.042.43-8.72-20.857.5651.7317.871.803.35-17.69000
20Q3 (7)25.9-3.3617.510.696.15-4.171.29-4.44-5.840.45-2.170.02.669.84-18.454.98-1.12-19.871.741.23-14.9000
20Q2 (6)26.855.7226.060.6518.18-16.671.3513.4511.570.4624.3215.02.43-24.11-33.895.04-27.15-11.491.72-20.16-8.77000
20Q1 (5)17.21-23.37-14.250.55-20.29-21.431.19-17.36-4.030.37-24.492.783.204.03-8.376.917.8511.922.15-1.4619.86000
19Q4 (4)22.461.910.00.69-4.170.01.445.110.00.498.890.03.07-5.960.06.413.140.02.186.850.0000.0
19Q3 (3)22.043.670.00.72-7.690.01.3713.220.00.4512.50.03.27-10.960.06.229.220.02.048.520.0000.0
19Q2 (2)21.265.930.00.7811.430.01.21-2.420.00.411.110.03.675.190.05.69-7.880.01.884.890.0000.0
19Q1 (1)20.070.00.00.70.00.01.240.00.00.360.00.03.490.00.06.180.00.01.790.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)87.7-10.592.82-5.376.87-13.81.851.653.225.847.83-3.592.1113.6900
2022 (9)98.09-3.792.98-6.587.9712.731.82-2.153.04-2.918.1317.171.861.700
2021 (8)101.955.513.1925.597.0721.061.865.683.1319.046.9314.741.820.1700
2020 (7)96.6312.62.54-12.115.8411.031.763.532.63-21.946.04-1.391.82-8.0500
2019 (6)85.82-2.582.8922.465.264.571.715.653.3725.76.137.341.9818.7100
2018 (5)88.09-0.72.360.855.0312.781.475.762.681.565.7113.571.676.500
2017 (4)88.71-2.922.34-18.184.46-22.31.3911.22.64-15.725.03-19.961.5714.5500
2016 (3)91.38-3.472.86-5.35.74-8.891.253.313.13-1.96.28-5.621.377.0151400.0
2015 (2)94.66-5.933.0215.276.3-13.71.2114.153.1922.546.66-8.261.2821.3551400.0
2014 (1)100.6310.922.628.267.39.451.066.02.6007.2501.05051400.0

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