- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q4 (20) | 22.61 | -10.14 | 26.81 | 0.64 | -13.51 | 33.33 | 1.66 | -11.7 | -11.23 | 0.46 | -4.17 | 12.2 | 2.83 | -3.76 | 5.15 | 7.34 | -1.74 | -30.0 | 2.03 | 6.64 | -11.52 | 0 | 0 | 0 |
23Q3 (19) | 25.16 | 16.37 | 2.36 | 0.74 | -11.9 | -3.9 | 1.88 | 11.24 | -15.32 | 0.48 | 4.35 | 4.35 | 2.94 | -24.3 | -6.11 | 7.47 | -4.41 | -17.27 | 1.91 | -10.33 | 1.94 | 0 | 0 | 0 |
23Q2 (18) | 21.62 | 18.14 | -22.87 | 0.84 | 37.7 | -6.67 | 1.69 | 3.05 | -16.75 | 0.46 | 2.22 | -6.12 | 3.89 | 16.56 | 21.01 | 7.82 | -12.78 | 7.93 | 2.13 | -13.48 | 21.71 | 0 | 0 | 0 |
23Q1 (17) | 18.3 | 2.64 | -33.82 | 0.61 | 27.08 | -26.51 | 1.64 | -12.3 | -11.35 | 0.45 | 9.76 | -4.26 | 3.33 | 23.82 | 11.04 | 8.96 | -14.55 | 33.94 | 2.46 | 6.94 | 44.66 | 0 | 0 | 0 |
22Q4 (16) | 17.83 | -27.46 | -35.16 | 0.48 | -37.66 | -45.45 | 1.87 | -15.77 | -1.06 | 0.41 | -10.87 | -14.58 | 2.69 | -14.06 | -15.87 | 10.49 | 16.12 | 52.6 | 2.30 | 22.87 | 31.74 | 0 | 0 | 0 |
22Q3 (15) | 24.58 | -12.31 | -6.4 | 0.77 | -14.44 | -8.33 | 2.22 | 9.36 | 24.72 | 0.46 | -6.12 | -9.8 | 3.13 | -2.44 | -2.07 | 9.03 | 24.71 | 33.24 | 1.87 | 7.05 | -3.64 | 0 | 0 | 0 |
22Q2 (14) | 28.03 | 1.37 | 11.01 | 0.9 | 8.43 | 13.92 | 2.03 | 9.73 | 29.3 | 0.49 | 4.26 | 22.5 | 3.21 | 6.96 | 2.63 | 7.24 | 8.24 | 16.48 | 1.75 | 2.84 | 10.35 | 0 | 0 | 0 |
22Q1 (13) | 27.65 | 0.55 | 20.53 | 0.83 | -5.68 | 22.06 | 1.85 | -2.12 | 0.54 | 0.47 | -2.08 | -2.08 | 3.00 | -6.19 | 1.27 | 6.69 | -2.65 | -16.58 | 1.70 | -2.61 | -18.76 | 0 | 0 | 0 |
21Q4 (12) | 27.5 | 4.72 | 2.88 | 0.88 | 4.76 | 35.38 | 1.89 | 6.18 | -6.44 | 0.48 | -5.88 | 0.0 | 3.20 | 0.04 | 31.59 | 6.87 | 1.39 | -9.06 | 1.75 | -10.13 | -2.8 | 0 | 0 | 0 |
21Q3 (11) | 26.26 | 4.0 | 1.39 | 0.84 | 6.33 | 21.74 | 1.78 | 13.38 | 37.98 | 0.51 | 27.5 | 13.33 | 3.20 | 2.24 | 20.07 | 6.78 | 9.02 | 36.09 | 1.94 | 22.6 | 11.78 | 0 | 0 | 0 |
21Q2 (10) | 25.25 | 10.07 | -5.78 | 0.79 | 16.18 | 21.54 | 1.57 | -14.67 | 16.3 | 0.4 | -16.67 | -13.04 | 3.13 | 5.55 | 29.0 | 6.22 | -22.48 | 23.44 | 1.58 | -24.29 | -7.71 | 0 | 0 | 0 |
21Q1 (9) | 22.94 | -14.18 | 33.29 | 0.68 | 4.62 | 23.64 | 1.84 | -8.91 | 54.62 | 0.48 | 0.0 | 29.73 | 2.96 | 21.9 | -7.25 | 8.02 | 6.14 | 16.0 | 2.09 | 16.52 | -2.67 | 0 | 0 | 0 |
20Q4 (8) | 26.73 | 3.2 | 19.01 | 0.65 | -5.8 | -5.8 | 2.02 | 56.59 | 40.28 | 0.48 | 6.67 | -2.04 | 2.43 | -8.72 | -20.85 | 7.56 | 51.73 | 17.87 | 1.80 | 3.35 | -17.69 | 0 | 0 | 0 |
20Q3 (7) | 25.9 | -3.36 | 17.51 | 0.69 | 6.15 | -4.17 | 1.29 | -4.44 | -5.84 | 0.45 | -2.17 | 0.0 | 2.66 | 9.84 | -18.45 | 4.98 | -1.12 | -19.87 | 1.74 | 1.23 | -14.9 | 0 | 0 | 0 |
20Q2 (6) | 26.8 | 55.72 | 26.06 | 0.65 | 18.18 | -16.67 | 1.35 | 13.45 | 11.57 | 0.46 | 24.32 | 15.0 | 2.43 | -24.11 | -33.89 | 5.04 | -27.15 | -11.49 | 1.72 | -20.16 | -8.77 | 0 | 0 | 0 |
20Q1 (5) | 17.21 | -23.37 | -14.25 | 0.55 | -20.29 | -21.43 | 1.19 | -17.36 | -4.03 | 0.37 | -24.49 | 2.78 | 3.20 | 4.03 | -8.37 | 6.91 | 7.85 | 11.92 | 2.15 | -1.46 | 19.86 | 0 | 0 | 0 |
19Q4 (4) | 22.46 | 1.91 | 0.0 | 0.69 | -4.17 | 0.0 | 1.44 | 5.11 | 0.0 | 0.49 | 8.89 | 0.0 | 3.07 | -5.96 | 0.0 | 6.41 | 3.14 | 0.0 | 2.18 | 6.85 | 0.0 | 0 | 0 | 0.0 |
19Q3 (3) | 22.04 | 3.67 | 0.0 | 0.72 | -7.69 | 0.0 | 1.37 | 13.22 | 0.0 | 0.45 | 12.5 | 0.0 | 3.27 | -10.96 | 0.0 | 6.22 | 9.22 | 0.0 | 2.04 | 8.52 | 0.0 | 0 | 0 | 0.0 |
19Q2 (2) | 21.26 | 5.93 | 0.0 | 0.78 | 11.43 | 0.0 | 1.21 | -2.42 | 0.0 | 0.4 | 11.11 | 0.0 | 3.67 | 5.19 | 0.0 | 5.69 | -7.88 | 0.0 | 1.88 | 4.89 | 0.0 | 0 | 0 | 0.0 |
19Q1 (1) | 20.07 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 1.24 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 3.49 | 0.0 | 0.0 | 6.18 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 87.7 | -10.59 | 2.82 | -5.37 | 6.87 | -13.8 | 1.85 | 1.65 | 3.22 | 5.84 | 7.83 | -3.59 | 2.11 | 13.69 | 0 | 0 |
2022 (9) | 98.09 | -3.79 | 2.98 | -6.58 | 7.97 | 12.73 | 1.82 | -2.15 | 3.04 | -2.91 | 8.13 | 17.17 | 1.86 | 1.7 | 0 | 0 |
2021 (8) | 101.95 | 5.51 | 3.19 | 25.59 | 7.07 | 21.06 | 1.86 | 5.68 | 3.13 | 19.04 | 6.93 | 14.74 | 1.82 | 0.17 | 0 | 0 |
2020 (7) | 96.63 | 12.6 | 2.54 | -12.11 | 5.84 | 11.03 | 1.76 | 3.53 | 2.63 | -21.94 | 6.04 | -1.39 | 1.82 | -8.05 | 0 | 0 |
2019 (6) | 85.82 | -2.58 | 2.89 | 22.46 | 5.26 | 4.57 | 1.7 | 15.65 | 3.37 | 25.7 | 6.13 | 7.34 | 1.98 | 18.71 | 0 | 0 |
2018 (5) | 88.09 | -0.7 | 2.36 | 0.85 | 5.03 | 12.78 | 1.47 | 5.76 | 2.68 | 1.56 | 5.71 | 13.57 | 1.67 | 6.5 | 0 | 0 |
2017 (4) | 88.71 | -2.92 | 2.34 | -18.18 | 4.46 | -22.3 | 1.39 | 11.2 | 2.64 | -15.72 | 5.03 | -19.96 | 1.57 | 14.55 | 0 | 0 |
2016 (3) | 91.38 | -3.47 | 2.86 | -5.3 | 5.74 | -8.89 | 1.25 | 3.31 | 3.13 | -1.9 | 6.28 | -5.62 | 1.37 | 7.01 | 5140 | 0.0 |
2015 (2) | 94.66 | -5.93 | 3.02 | 15.27 | 6.3 | -13.7 | 1.21 | 14.15 | 3.19 | 22.54 | 6.66 | -8.26 | 1.28 | 21.35 | 5140 | 0.0 |
2014 (1) | 100.63 | 10.92 | 2.62 | 8.26 | 7.3 | 9.45 | 1.06 | 6.0 | 2.60 | 0 | 7.25 | 0 | 1.05 | 0 | 5140 | 0.0 |