- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 18.02 | -18.09 | 21.84 | 0.64 | 0.0 | 28.0 | 0.9 | 3.45 | 5.88 | 0.73 | 8.96 | 102.78 | 3.55 | 22.09 | 5.06 | 4.99 | 26.3 | -13.1 | 4.05 | 33.02 | 66.43 | 3190 | 0.0 | 0.0 |
| 23Q3 (19) | 22.0 | 53.42 | 16.22 | 0.64 | 18.52 | 12.28 | 0.87 | 4.82 | 3.57 | 0.67 | 4.69 | -18.29 | 2.91 | -22.75 | -3.39 | 3.95 | -31.68 | -10.88 | 3.05 | -31.76 | -29.69 | 3190 | 0.0 | -11.66 |
| 23Q2 (18) | 14.34 | -2.45 | -30.62 | 0.54 | -1.82 | -10.0 | 0.83 | 7.79 | 1.22 | 0.64 | 1.59 | -18.99 | 3.77 | 0.65 | 29.73 | 5.79 | 10.5 | 45.9 | 4.46 | 4.14 | 16.77 | 3190 | 0.0 | -11.66 |
| 23Q1 (17) | 14.7 | -0.61 | -25.0 | 0.55 | 10.0 | -6.78 | 0.77 | -9.41 | -8.33 | 0.63 | 75.0 | -13.7 | 3.74 | 10.67 | 24.29 | 5.24 | -8.86 | 22.22 | 4.29 | 76.07 | 15.07 | 3190 | 0.0 | -11.66 |
| 22Q4 (16) | 14.79 | -21.87 | -38.68 | 0.5 | -12.28 | -5.66 | 0.85 | 1.19 | 4.94 | 0.36 | -56.1 | -23.4 | 3.38 | 12.27 | 53.85 | 5.75 | 29.52 | 71.14 | 2.43 | -43.81 | 24.91 | 3190 | -11.66 | -11.66 |
| 22Q3 (15) | 18.93 | -8.42 | -30.56 | 0.57 | -5.0 | -26.92 | 0.84 | 2.44 | -3.45 | 0.82 | 3.8 | -1.2 | 3.01 | 3.73 | 5.23 | 4.44 | 11.85 | 39.04 | 4.33 | 13.34 | 42.27 | 3611 | 0.0 | -22.06 |
| 22Q2 (14) | 20.67 | 5.46 | -27.09 | 0.6 | 1.69 | -14.29 | 0.82 | -2.38 | -14.58 | 0.79 | 8.22 | 21.54 | 2.90 | -3.57 | 17.56 | 3.97 | -7.43 | 17.15 | 3.82 | 2.62 | 66.7 | 3611 | 0.0 | -22.06 |
| 22Q1 (13) | 19.6 | -18.74 | -22.65 | 0.59 | 11.32 | -28.05 | 0.84 | 3.7 | -9.68 | 0.73 | 55.32 | 15.87 | 3.01 | 36.99 | -6.98 | 4.29 | 27.62 | 16.77 | 3.72 | 91.14 | 49.81 | 3611 | 0.0 | -22.06 |
| 21Q4 (12) | 24.12 | -11.52 | -17.03 | 0.53 | -32.05 | -11.67 | 0.81 | -6.9 | -35.71 | 0.47 | -43.37 | 0.0 | 2.20 | -23.21 | 6.46 | 3.36 | 5.22 | -22.52 | 1.95 | -36.0 | 20.52 | 3611 | -22.06 | -22.06 |
| 21Q3 (11) | 27.26 | -3.84 | -9.62 | 0.78 | 11.43 | 21.88 | 0.87 | -9.38 | -20.91 | 0.83 | 27.69 | 23.88 | 2.86 | 15.88 | 34.84 | 3.19 | -5.75 | -12.5 | 3.04 | 32.8 | 37.06 | 4633 | 0.0 | 17.26 |
| 21Q2 (10) | 28.35 | 11.88 | 35.39 | 0.7 | -14.63 | 42.86 | 0.96 | 3.23 | -17.95 | 0.65 | 3.17 | -19.75 | 2.47 | -23.7 | 5.52 | 3.39 | -7.73 | -39.39 | 2.29 | -7.78 | -40.73 | 4633 | 0.0 | 17.26 |
| 21Q1 (9) | 25.34 | -12.83 | 74.76 | 0.82 | 36.67 | 121.62 | 0.93 | -26.19 | -9.71 | 0.63 | 34.04 | -4.55 | 3.24 | 56.78 | 26.82 | 3.67 | -15.33 | -48.33 | 2.49 | 53.77 | -45.38 | 4633 | 0.0 | -11.52 |
| 20Q4 (8) | 29.07 | -3.61 | 17.6 | 0.6 | -6.25 | -30.23 | 1.26 | 14.55 | -29.21 | 0.47 | -29.85 | 17.5 | 2.06 | -2.73 | -40.67 | 4.33 | 18.84 | -39.81 | 1.62 | -27.22 | -0.08 | 4633 | 17.26 | -11.52 |
| 20Q3 (7) | 30.16 | 44.03 | -3.27 | 0.64 | 30.61 | -63.84 | 1.1 | -5.98 | -27.63 | 0.67 | -17.28 | -24.72 | 2.12 | -9.32 | -62.62 | 3.65 | -34.72 | -25.18 | 2.22 | -42.57 | -22.17 | 3951 | 0.0 | -24.54 |
| 20Q2 (6) | 20.94 | 44.41 | -30.89 | 0.49 | 32.43 | -74.35 | 1.17 | 13.59 | -7.14 | 0.81 | 22.73 | -18.18 | 2.34 | -8.3 | -62.88 | 5.59 | -21.34 | 34.36 | 3.87 | -15.02 | 18.39 | 3951 | -24.54 | -24.54 |
| 20Q1 (5) | 14.5 | -41.34 | -40.77 | 0.37 | -56.98 | -79.33 | 1.03 | -42.13 | -37.2 | 0.66 | 65.0 | 0.0 | 2.55 | -26.65 | -65.1 | 7.10 | -1.35 | 6.03 | 4.55 | 181.3 | 68.83 | 5236 | 0.0 | 0.0 |
| 19Q4 (4) | 24.72 | -20.72 | 0.0 | 0.86 | -51.41 | 0.0 | 1.78 | 17.11 | 0.0 | 0.4 | -55.06 | 0.0 | 3.48 | -38.72 | 0.0 | 7.20 | 47.71 | 0.0 | 1.62 | -43.31 | 0.0 | 5236 | 0.0 | 0.0 |
| 19Q3 (3) | 31.18 | 2.9 | 0.0 | 1.77 | -7.33 | 0.0 | 1.52 | 20.63 | 0.0 | 0.89 | -10.1 | 0.0 | 5.68 | -9.95 | 0.0 | 4.87 | 17.23 | 0.0 | 2.85 | -12.64 | 0.0 | 5236 | 0.0 | 0.0 |
| 19Q2 (2) | 30.3 | 23.77 | 0.0 | 1.91 | 6.7 | 0.0 | 1.26 | -23.17 | 0.0 | 0.99 | 50.0 | 0.0 | 6.30 | -13.79 | 0.0 | 4.16 | -37.93 | 0.0 | 3.27 | 21.19 | 0.0 | 5236 | 0.0 | 0.0 |
| 19Q1 (1) | 24.48 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 1.64 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 7.31 | 0.0 | 0.0 | 6.70 | 0.0 | 0.0 | 2.70 | 0.0 | 0.0 | 5236 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 69.05 | -6.69 | 2.38 | 5.31 | 3.38 | 1.2 | 2.67 | -1.11 | 3.45 | 12.86 | 4.90 | 8.45 | 3.87 | 5.98 | 3190 | 0.0 |
| 2022 (9) | 74.0 | -29.58 | 2.26 | -19.86 | 3.34 | -6.44 | 2.7 | 4.65 | 3.05 | 13.8 | 4.51 | 32.85 | 3.65 | 48.6 | 3190 | -11.66 |
| 2021 (8) | 105.08 | 11.0 | 2.82 | 34.29 | 3.57 | -21.71 | 2.58 | -0.77 | 2.68 | 20.98 | 3.40 | -29.47 | 2.46 | -10.6 | 3611 | -22.06 |
| 2020 (7) | 94.67 | -14.47 | 2.1 | -66.82 | 4.56 | -26.57 | 2.6 | -11.56 | 2.22 | -61.21 | 4.82 | -14.15 | 2.75 | 3.39 | 4633 | 17.26 |
| 2019 (6) | 110.68 | 0.06 | 6.33 | -22.04 | 6.21 | -8.54 | 2.94 | -4.85 | 5.72 | -22.09 | 5.61 | -8.6 | 2.66 | -4.91 | 3951 | -24.54 |
| 2018 (5) | 110.61 | -6.37 | 8.12 | -20.24 | 6.79 | -3.28 | 3.09 | -1.9 | 7.34 | -14.81 | 6.14 | 3.3 | 2.79 | 4.76 | 5236 | -4.94 |
| 2017 (4) | 118.13 | -3.65 | 10.18 | 5.71 | 7.02 | -11.14 | 3.15 | -12.01 | 8.62 | 9.72 | 5.94 | -7.77 | 2.67 | -8.67 | 5508 | -3.27 |
| 2016 (3) | 122.61 | -10.26 | 9.63 | 22.99 | 7.9 | -4.82 | 3.58 | -7.73 | 7.85 | 37.05 | 6.44 | 6.06 | 2.92 | 2.82 | 5694 | 13.83 |
| 2015 (2) | 136.63 | -0.02 | 7.83 | 6.1 | 8.3 | 21.17 | 3.88 | 17.22 | 5.73 | 6.12 | 6.07 | 21.19 | 2.84 | 17.25 | 5002 | -13.45 |
| 2014 (1) | 136.66 | -1.92 | 7.38 | -7.87 | 6.85 | -4.46 | 3.31 | 6.43 | 5.40 | 0 | 5.01 | 0 | 2.42 | 0 | 5779 | 27.23 |
