- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22Q4 (20) | 14.58 | 0 | 22.21 | 0.65 | 0 | -26.97 | 4.39 | 0 | 48.31 | 5.0 | 0 | 40.06 | 4.46 | -34.74 | -40.24 | 30.11 | 29.01 | 21.35 | 34.29 | -22.43 | 14.6 | 0 | 0 | -100.0 |
| 22Q3 (19) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 6.83 | 0.0 | 100.43 | 23.34 | 0.0 | 86.04 | 44.21 | 0.0 | 120.1 | 0 | -100.0 | 0 |
| 22Q2 (18) | 10.54 | 0 | -23.57 | 0.72 | 0 | 53.19 | 2.46 | 0 | 42.2 | 4.66 | 0 | 68.23 | 6.83 | -8.43 | 100.43 | 23.34 | -5.93 | 86.04 | 44.21 | 47.75 | 120.1 | 1149 | 0 | 0.0 |
| 22Q1 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 7.46 | 0.0 | 61.43 | 24.81 | 0.0 | 187.49 | 29.92 | 0.0 | 517.75 | 0 | -100.0 | 0 |
| 21Q4 (16) | 11.93 | 0 | -33.57 | 0.89 | 0 | 7.23 | 2.96 | 0 | 90.97 | 3.57 | 0 | 310.34 | 7.46 | 118.88 | 61.43 | 24.81 | 97.77 | 187.49 | 29.92 | 48.97 | 517.75 | 1149 | 0 | 0.0 |
| 21Q3 (15) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 3.41 | 0.0 | -19.61 | 12.55 | 0.0 | 13.8 | 20.09 | 0.0 | 112.59 | 0 | -100.0 | 0 |
| 21Q2 (14) | 13.79 | 0 | -16.47 | 0.47 | 0 | -32.86 | 1.73 | 0 | -4.95 | 2.77 | 0 | 77.56 | 3.41 | -26.25 | -19.61 | 12.55 | 45.36 | 13.8 | 20.09 | 314.67 | 112.59 | 1149 | 0 | -34.72 |
| 21Q1 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 4.62 | 0.0 | 17.62 | 8.63 | 0.0 | 17.63 | 4.84 | 0.0 | 24.39 | 0 | -100.0 | 0 |
| 20Q4 (12) | 17.96 | 0 | -37.55 | 0.83 | 0 | -26.55 | 1.55 | 0 | -26.54 | 0.87 | 0 | -22.32 | 4.62 | 9.0 | 17.62 | 8.63 | -21.71 | 17.63 | 4.84 | -48.73 | 24.39 | 1149 | 0 | -34.72 |
| 20Q3 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 4.24 | 0.0 | -40.26 | 11.02 | 0.0 | 13.95 | 9.45 | 0.0 | 0.19 | 0 | -100.0 | 0 |
| 20Q2 (10) | 16.51 | 0 | -19.74 | 0.7 | 0 | -52.05 | 1.82 | 0 | -8.54 | 1.56 | 0 | -19.59 | 4.24 | 7.91 | -40.26 | 11.02 | 50.26 | 13.95 | 9.45 | 142.63 | 0.19 | 1760 | 0 | 0.0 |
| 20Q1 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 3.93 | 0.0 | -28.82 | 7.34 | 0.0 | -1.74 | 3.89 | 0.0 | 37.13 | 0 | -100.0 | 0 |
| 19Q4 (8) | 28.76 | 0 | -8.23 | 1.13 | 0 | -34.68 | 2.11 | 0 | -9.83 | 1.12 | 0 | 25.84 | 3.93 | -44.64 | -28.82 | 7.34 | -24.16 | -1.74 | 3.89 | -58.71 | 37.13 | 1760 | 0 | 0.0 |
| 19Q3 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 7.10 | 0.0 | 52.55 | 9.67 | 0.0 | 138.12 | 9.43 | 0.0 | 382.29 | 0 | -100.0 | 0 |
| 19Q2 (6) | 20.57 | 0 | -65.32 | 1.46 | 0 | -47.1 | 1.99 | 0 | -17.43 | 1.94 | 0 | 67.24 | 7.10 | 28.58 | 52.55 | 9.67 | 29.57 | 138.12 | 9.43 | 232.11 | 382.29 | 1760 | 0 | -30.71 |
| 19Q1 (5) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 5.52 | 0.0 | 0 | 7.47 | 0.0 | 0 | 2.84 | 0.0 | 0 | 0 | -100.0 | 0 |
| 18Q4 (4) | 31.34 | 0 | 0.0 | 1.73 | 0 | 0.0 | 2.34 | 0 | 0.0 | 0.89 | 0 | 0.0 | 5.52 | 18.64 | 0.0 | 7.47 | 83.78 | 0.0 | 2.84 | 45.22 | 0.0 | 1760 | 0 | 0.0 |
| 18Q3 (3) | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 4.65 | 0.0 | 0.0 | 4.06 | 0.0 | 0.0 | 1.96 | 0.0 | 0.0 | 0 | -100.0 | 0.0 |
| 18Q2 (2) | 59.32 | 0 | 0.0 | 2.76 | 0 | 0.0 | 2.41 | 0 | 0.0 | 1.16 | 0 | 0.0 | 4.65 | 0 | 0.0 | 4.06 | 0 | 0.0 | 1.96 | 0 | 0.0 | 2540 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022 (10) | 25.13 | -2.29 | 1.37 | 0.0 | 6.84 | 45.84 | 9.66 | 52.37 | 5.45 | 2.35 | 27.22 | 49.27 | 38.44 | 55.94 | 1088 | -5.31 |
| 2021 (9) | 25.72 | -25.36 | 1.37 | -11.04 | 4.69 | 39.17 | 6.34 | 160.91 | 5.33 | 19.19 | 18.23 | 86.46 | 24.65 | 249.56 | 1149 | 0.0 |
| 2020 (8) | 34.46 | -30.14 | 1.54 | -40.77 | 3.37 | -17.8 | 2.43 | -20.85 | 4.47 | -15.21 | 9.78 | 17.66 | 7.05 | 13.31 | 1149 | -34.72 |
| 2019 (7) | 49.33 | -45.59 | 2.6 | -42.09 | 4.1 | -13.68 | 3.07 | 49.76 | 5.27 | 6.42 | 8.31 | 58.63 | 6.22 | 175.23 | 1760 | 0.0 |
| 2018 (6) | 90.66 | -26.92 | 4.49 | -18.36 | 4.75 | 2.81 | 2.05 | -40.58 | 4.95 | 11.7 | 5.24 | 40.68 | 2.26 | -18.7 | 1760 | -30.71 |
| 2017 (5) | 124.05 | 9.51 | 5.5 | -2.65 | 4.62 | -8.88 | 3.45 | -18.82 | 4.43 | -11.11 | 3.72 | -16.79 | 2.78 | -25.87 | 2540 | 6.28 |
| 2016 (4) | 113.28 | -16.34 | 5.65 | 4.05 | 5.07 | 15.75 | 4.25 | -32.54 | 4.99 | 24.38 | 4.48 | 38.37 | 3.75 | -19.36 | 2390 | -8.08 |
| 2015 (3) | 135.41 | 41.08 | 5.43 | 31.16 | 4.38 | 24.79 | 6.3 | 7.14 | 4.01 | -7.03 | 3.23 | -11.55 | 4.65 | -24.06 | 2600 | 19.27 |
| 2014 (2) | 95.98 | 45.53 | 4.14 | 0.24 | 3.51 | -30.91 | 5.88 | -24.13 | 4.31 | -31.12 | 3.66 | -52.52 | 6.13 | -47.87 | 2180 | -12.8 |
| 2013 (1) | 65.95 | -41.34 | 4.13 | -6.35 | 5.08 | 27.32 | 7.75 | 9.31 | 6.26 | 0 | 7.70 | 0 | 11.75 | 0 | 2500 | -21.88 |
