- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 1328.03 | -17.3 | 1.46 | 17.52 | 0.0 | 12.6 | 49.82 | -5.0 | 10.32 | 66.09 | -4.91 | 18.61 | 1.32 | 20.92 | 10.98 | 3.75 | 14.88 | 8.73 | 4.98 | 14.98 | 16.9 | 97198 | 0.0 | 0.0 |
| 23Q4 (19) | 1605.81 | 4.16 | -9.49 | 17.52 | 5.99 | -1.9 | 52.44 | 2.84 | -6.16 | 69.5 | 2.83 | -0.01 | 1.09 | 1.76 | 8.38 | 3.27 | -1.26 | 3.68 | 4.33 | -1.28 | 10.47 | 97198 | 0.0 | 0.0 |
| 23Q3 (18) | 1541.67 | 13.13 | -18.27 | 16.53 | 2.67 | -5.6 | 50.99 | 13.29 | -18.75 | 67.59 | 8.7 | 7.94 | 1.07 | -9.24 | 15.5 | 3.31 | 0.14 | -0.59 | 4.38 | -3.91 | 32.06 | 97198 | 0.0 | 1.54 |
| 23Q2 (17) | 1362.75 | 4.11 | -15.06 | 16.1 | 3.47 | -8.11 | 45.01 | -0.33 | -27.81 | 62.18 | 11.59 | 7.3 | 1.18 | -0.62 | 8.19 | 3.30 | -4.27 | -15.01 | 4.56 | 7.18 | 26.33 | 97198 | 0.0 | 1.54 |
| 23Q1 (16) | 1308.91 | -26.22 | -9.35 | 15.56 | -12.88 | -4.66 | 45.16 | -19.18 | -15.81 | 55.72 | -19.84 | 3.92 | 1.19 | 18.09 | 5.18 | 3.45 | 9.54 | -7.13 | 4.26 | 8.65 | 14.63 | 97198 | 0.0 | 1.54 |
| 22Q4 (15) | 1774.17 | -5.94 | 2.59 | 17.86 | 2.0 | 0.06 | 55.88 | -10.96 | -3.32 | 69.51 | 11.0 | 21.65 | 1.01 | 8.44 | -2.47 | 3.15 | -5.34 | -5.76 | 3.92 | 18.02 | 18.58 | 97198 | 1.54 | 1.54 |
| 22Q3 (14) | 1886.26 | 17.57 | 25.2 | 17.51 | -0.06 | 13.41 | 62.76 | 0.66 | 17.99 | 62.62 | 8.06 | 13.96 | 0.93 | -14.99 | -9.42 | 3.33 | -14.38 | -5.75 | 3.32 | -8.09 | -8.98 | 95727 | 0.0 | -6.13 |
| 22Q2 (13) | 1604.39 | 11.11 | 26.4 | 17.52 | 7.35 | 11.81 | 62.35 | 16.24 | 25.05 | 57.95 | 8.08 | 14.16 | 1.09 | -3.39 | -11.55 | 3.89 | 4.61 | -1.07 | 3.61 | -2.73 | -9.68 | 95727 | 0.0 | -6.13 |
| 22Q1 (12) | 1443.91 | -16.51 | 20.86 | 16.32 | -8.57 | 9.53 | 53.64 | -7.2 | 13.67 | 53.62 | -6.16 | 12.43 | 1.13 | 9.5 | -9.37 | 3.71 | 11.15 | -5.95 | 3.71 | 12.39 | -6.97 | 95727 | 0.0 | -6.13 |
| 21Q4 (11) | 1729.36 | 14.78 | 16.16 | 17.85 | 15.61 | 19.96 | 57.8 | 8.67 | 2.56 | 57.14 | 3.99 | 15.9 | 1.03 | 0.72 | 3.27 | 3.34 | -5.33 | -11.71 | 3.30 | -9.41 | -0.22 | 95727 | -6.13 | -6.13 |
| 21Q3 (10) | 1506.65 | 18.7 | 22.3 | 15.44 | -1.47 | 9.35 | 53.19 | 6.68 | 25.42 | 54.95 | 8.25 | 11.55 | 1.02 | -16.99 | -10.59 | 3.53 | -10.13 | 2.55 | 3.65 | -8.8 | -8.79 | 101981 | 0.0 | 6.76 |
| 21Q2 (9) | 1269.26 | 6.24 | 18.02 | 15.67 | 5.17 | 12.73 | 49.86 | 5.66 | 19.97 | 50.76 | 6.44 | 4.94 | 1.23 | -1.01 | -4.48 | 3.93 | -0.55 | 1.66 | 4.00 | 0.18 | -11.08 | 101981 | 0.0 | 6.76 |
| 21Q1 (8) | 1194.7 | -19.75 | 22.71 | 14.9 | 0.13 | 13.22 | 47.19 | -16.27 | 13.22 | 47.69 | -3.27 | 3.47 | 1.25 | 24.78 | -7.73 | 3.95 | 4.34 | -7.74 | 3.99 | 20.54 | -15.68 | 101981 | 0.0 | 8.62 |
| 20Q4 (7) | 1488.77 | 20.85 | 28.32 | 14.88 | 5.38 | 3.26 | 56.36 | 32.89 | 20.32 | 49.3 | 0.08 | -1.79 | 1.00 | -12.8 | -19.53 | 3.79 | 9.97 | -6.23 | 3.31 | -17.18 | -23.47 | 101981 | 6.76 | 8.62 |
| 20Q3 (6) | 1231.95 | 14.55 | 4.8 | 14.12 | 1.58 | -1.47 | 42.41 | 2.05 | -3.28 | 49.26 | 1.84 | 0.41 | 1.15 | -11.32 | -5.97 | 3.44 | -10.91 | -7.71 | 4.00 | -11.09 | -4.19 | 95528 | 0.0 | 1.74 |
| 20Q2 (5) | 1075.49 | 10.47 | 18.52 | 13.9 | 5.62 | -3.87 | 41.56 | -0.29 | 7.53 | 48.37 | 4.95 | 7.13 | 1.29 | -4.39 | -18.9 | 3.86 | -9.74 | -9.28 | 4.50 | -5.0 | -9.61 | 95528 | 1.74 | 1.74 |
| 20Q1 (4) | 973.57 | -16.09 | 0.0 | 13.16 | -8.67 | 0.0 | 41.68 | -11.02 | 0.0 | 46.09 | -8.19 | 0.0 | 1.35 | 8.84 | 0.0 | 4.28 | 6.04 | 0.0 | 4.73 | 9.42 | 0.0 | 93891 | 0.0 | 0.0 |
| 19Q4 (3) | 1160.23 | -1.3 | 0.0 | 14.41 | 0.56 | 0.0 | 46.84 | 6.82 | 0.0 | 50.2 | 2.32 | 0.0 | 1.24 | 1.89 | 0.0 | 4.04 | 8.23 | 0.0 | 4.33 | 3.68 | 0.0 | 93891 | 0.0 | 0.0 |
| 19Q3 (2) | 1175.57 | 29.55 | 0.0 | 14.33 | -0.9 | 0.0 | 43.85 | 13.45 | 0.0 | 49.06 | 8.66 | 0.0 | 1.22 | -23.51 | 0.0 | 3.73 | -12.43 | 0.0 | 4.17 | -16.13 | 0.0 | 93891 | 0.0 | 0.0 |
| 19Q2 (1) | 907.41 | 0.0 | 0.0 | 14.46 | 0.0 | 0.0 | 38.65 | 0.0 | 0.0 | 45.15 | 0.0 | 0.0 | 1.59 | 0.0 | 0.0 | 4.26 | 0.0 | 0.0 | 4.98 | 0.0 | 0.0 | 93891 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5819.14 | -13.26 | 65.69 | -5.09 | 193.61 | -17.49 | 254.99 | 4.63 | 1.13 | 9.42 | 3.33 | -4.87 | 4.38 | 20.63 | 97198 | 0.0 |
| 2022 (9) | 6708.73 | 17.7 | 69.21 | 8.36 | 234.64 | 12.79 | 243.7 | 15.75 | 1.03 | -7.93 | 3.50 | -4.17 | 3.63 | -1.65 | 97198 | 1.54 |
| 2021 (8) | 5699.97 | 19.5 | 63.87 | 13.95 | 208.04 | 14.31 | 210.54 | 9.08 | 1.12 | -4.64 | 3.65 | -4.35 | 3.69 | -8.72 | 95727 | -6.13 |
| 2020 (7) | 4769.79 | 15.44 | 56.05 | -2.54 | 182.0 | 9.39 | 193.02 | 4.93 | 1.18 | -15.57 | 3.82 | -5.24 | 4.05 | -9.1 | 101981 | 6.76 |
| 2019 (6) | 4131.82 | 11.34 | 57.51 | 16.56 | 166.38 | 13.81 | 183.95 | 22.94 | 1.39 | 4.68 | 4.03 | 2.22 | 4.45 | 10.41 | 95528 | 1.74 |
| 2018 (5) | 3710.92 | 0 | 49.34 | 0 | 146.19 | 0 | 149.63 | 0 | 1.33 | 0 | 3.94 | 0 | 4.03 | 0 | 93891 | 0 |
