- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 2.59 | -18.55 | 16.67 | 0.09 | -18.18 | 0.0 | 0.27 | 42.11 | 50.0 | 0.21 | -12.5 | -32.26 | 3.47 | 0.46 | -14.29 | 10.42 | 74.48 | 28.57 | 8.11 | 7.43 | -41.94 | 510 | 0.0 | 0.0 |
| 23Q4 (19) | 3.18 | 10.8 | 25.2 | 0.11 | 10.0 | 37.5 | 0.19 | -9.52 | -5.0 | 0.24 | 0.0 | 4.35 | 3.46 | -0.72 | 9.83 | 5.97 | -18.34 | -24.12 | 7.55 | -9.75 | -16.65 | 510 | 0.0 | 0.0 |
| 23Q3 (18) | 2.87 | 28.7 | -17.53 | 0.1 | 11.11 | 25.0 | 0.21 | 23.53 | 5.0 | 0.24 | -22.58 | -17.24 | 3.48 | -13.67 | 51.57 | 7.32 | -4.02 | 27.32 | 8.36 | -39.84 | 0.35 | 510 | 0.0 | 0.0 |
| 23Q2 (17) | 2.23 | 0.45 | -37.36 | 0.09 | 0.0 | 28.57 | 0.17 | -5.56 | 6.25 | 0.31 | 0.0 | -3.12 | 4.04 | -0.45 | 105.25 | 7.62 | -5.98 | 69.62 | 13.90 | -0.45 | 54.65 | 510 | 0.0 | 0.0 |
| 23Q1 (16) | 2.22 | -12.6 | -27.69 | 0.09 | 12.5 | 28.57 | 0.18 | -10.0 | -10.0 | 0.31 | 34.78 | -11.43 | 4.05 | 28.72 | 77.8 | 8.11 | 2.97 | 24.46 | 13.96 | 54.21 | 22.48 | 510 | 0.0 | 0.0 |
| 22Q4 (15) | 2.54 | -27.01 | -24.18 | 0.08 | 0.0 | 33.33 | 0.2 | 0.0 | 33.33 | 0.23 | -20.69 | -34.29 | 3.15 | 37.01 | 75.85 | 7.87 | 37.01 | 75.85 | 9.06 | 8.66 | -13.33 | 510 | 0.0 | 0.0 |
| 22Q3 (14) | 3.48 | -2.25 | -8.18 | 0.08 | 14.29 | -20.0 | 0.2 | 25.0 | 5.26 | 0.29 | -9.38 | -42.0 | 2.30 | 16.91 | -12.87 | 5.75 | 27.87 | 14.64 | 8.33 | -7.29 | -36.83 | 510 | 0.0 | 0.0 |
| 22Q2 (13) | 3.56 | 15.96 | -32.06 | 0.07 | 0.0 | -30.0 | 0.16 | -20.0 | -27.27 | 0.32 | -8.57 | -28.89 | 1.97 | -13.76 | 3.03 | 4.49 | -31.01 | 7.05 | 8.99 | -21.16 | 4.67 | 510 | 0.0 | 0.0 |
| 22Q1 (12) | 3.07 | -8.36 | -39.33 | 0.07 | 16.67 | -22.22 | 0.2 | 33.33 | -16.67 | 0.35 | 0.0 | -5.41 | 2.28 | 27.31 | 28.19 | 6.51 | 45.49 | 37.35 | 11.40 | 9.12 | 55.91 | 510 | 0.0 | 0.0 |
| 21Q4 (11) | 3.35 | -11.61 | -40.92 | 0.06 | -40.0 | 200.0 | 0.15 | -21.05 | -50.0 | 0.35 | -30.0 | -25.53 | 1.79 | -32.12 | 407.76 | 4.48 | -10.68 | -15.37 | 10.45 | -20.81 | 26.04 | 510 | 0.0 | 0.0 |
| 21Q3 (10) | 3.79 | -27.67 | -11.66 | 0.1 | 0.0 | 66.67 | 0.19 | -13.64 | -17.39 | 0.5 | 11.11 | 21.95 | 2.64 | 38.26 | 88.65 | 5.01 | 19.41 | -6.49 | 13.19 | 53.62 | 38.04 | 510 | 0.0 | -1.16 |
| 21Q2 (9) | 5.24 | 3.56 | 30.35 | 0.1 | 11.11 | 25.0 | 0.22 | -8.33 | 10.0 | 0.45 | 21.62 | -8.16 | 1.91 | 7.29 | -4.1 | 4.20 | -11.48 | -15.61 | 8.59 | 17.44 | -29.55 | 510 | 0.0 | -1.16 |
| 21Q1 (8) | 5.06 | -10.76 | 17.95 | 0.09 | 350.0 | -60.87 | 0.24 | -20.0 | 0.0 | 0.37 | -21.28 | -11.9 | 1.78 | 404.25 | -66.82 | 4.74 | -10.36 | -15.22 | 7.31 | -11.79 | -25.31 | 510 | 0.0 | -1.16 |
| 20Q4 (7) | 5.67 | 32.17 | 50.8 | 0.02 | -66.67 | -75.0 | 0.3 | 30.43 | 66.67 | 0.47 | 14.63 | 0.0 | 0.35 | -74.78 | -83.42 | 5.29 | -1.31 | 10.52 | 8.29 | -13.27 | -33.69 | 510 | -1.16 | -1.16 |
| 20Q3 (6) | 4.29 | 6.72 | 25.81 | 0.06 | -25.0 | -33.33 | 0.23 | 15.0 | 27.78 | 0.41 | -16.33 | -22.64 | 1.40 | -29.72 | -47.01 | 5.36 | 7.76 | 1.57 | 9.56 | -21.59 | -38.51 | 516 | 0.0 | -5.67 |
| 20Q2 (5) | 4.02 | -6.29 | 32.24 | 0.08 | -65.22 | 14.29 | 0.2 | -16.67 | 11.11 | 0.49 | 16.67 | 6.52 | 1.99 | -62.88 | -13.57 | 4.98 | -11.07 | -15.98 | 12.19 | 24.5 | -19.45 | 516 | 0.0 | -5.67 |
| 20Q1 (4) | 4.29 | 14.1 | 0.0 | 0.23 | 187.5 | 0.0 | 0.24 | 33.33 | 0.0 | 0.42 | -10.64 | 0.0 | 5.36 | 151.98 | 0.0 | 5.59 | 16.86 | 0.0 | 9.79 | -21.68 | 0.0 | 516 | 0.0 | 0.0 |
| 19Q4 (3) | 3.76 | 10.26 | 0.0 | 0.08 | -11.11 | 0.0 | 0.18 | 0.0 | 0.0 | 0.47 | -11.32 | 0.0 | 2.13 | -19.39 | 0.0 | 4.79 | -9.31 | 0.0 | 12.50 | -19.58 | 0.0 | 516 | -5.67 | 0.0 |
| 19Q3 (2) | 3.41 | 12.17 | 0.0 | 0.09 | 28.57 | 0.0 | 0.18 | 0.0 | 0.0 | 0.53 | 15.22 | 0.0 | 2.64 | 14.62 | 0.0 | 5.28 | -10.85 | 0.0 | 15.54 | 2.72 | 0.0 | 547 | 0.0 | 0.0 |
| 19Q2 (1) | 3.04 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 2.30 | 0.0 | 0.0 | 5.92 | 0.0 | 0.0 | 15.13 | 0.0 | 0.0 | 547 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.5 | -17.06 | 0.38 | 26.67 | 0.76 | 0.0 | 1.11 | -6.72 | 3.62 | 52.72 | 7.24 | 20.57 | 10.57 | 12.47 | 0 | 0 |
| 2022 (9) | 12.66 | -27.41 | 0.3 | -14.29 | 0.76 | -5.0 | 1.19 | -28.74 | 2.37 | 18.08 | 6.00 | 30.87 | 9.40 | -1.84 | 0 | 0 |
| 2021 (8) | 17.44 | -4.54 | 0.35 | -12.5 | 0.8 | -17.53 | 1.67 | -6.7 | 2.01 | -8.34 | 4.59 | -13.6 | 9.58 | -2.26 | 510 | 0.0 |
| 2020 (7) | 18.27 | 38.51 | 0.4 | 42.86 | 0.97 | 32.88 | 1.79 | -4.79 | 2.19 | 3.14 | 5.31 | -4.07 | 9.80 | -31.26 | 510 | -1.16 |
| 2019 (6) | 13.19 | 19.37 | 0.28 | -60.56 | 0.73 | 0.0 | 1.88 | 31.47 | 2.12 | -66.96 | 5.53 | -16.22 | 14.25 | 10.14 | 516 | -5.67 |
| 2018 (5) | 11.05 | -31.71 | 0.71 | 36.54 | 0.73 | 7.35 | 1.43 | -33.8 | 6.43 | 99.93 | 6.61 | 57.19 | 12.94 | -3.06 | 547 | -0.18 |
| 2017 (4) | 16.18 | 5.61 | 0.52 | -16.13 | 0.68 | 4.62 | 2.16 | -11.11 | 3.21 | -20.59 | 4.20 | -0.95 | 13.35 | -15.84 | 548 | 6.2 |
| 2016 (3) | 15.32 | 36.66 | 0.62 | 21.57 | 0.65 | -12.16 | 2.43 | -5.08 | 4.05 | -11.05 | 4.24 | -35.73 | 15.86 | -30.54 | 516 | 5.95 |
| 2015 (2) | 11.21 | 10.01 | 0.51 | 37.84 | 0.74 | 15.62 | 2.56 | -0.39 | 4.55 | 25.3 | 6.60 | 5.1 | 22.84 | -9.45 | 487 | 2.53 |
| 2014 (1) | 10.19 | 1.8 | 0.37 | -15.91 | 0.64 | 48.84 | 2.57 | 23.56 | 3.63 | 0 | 6.28 | 0 | 25.22 | 0 | 475 | -10.71 |
