- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q3 (20) | 44.48 | -4.41 | -7.16 | 3.1 | -3.43 | 20.16 | 3.38 | 6.96 | -0.88 | 1.87 | 6.25 | 26.35 | 6.97 | 1.02 | 29.42 | 7.60 | 11.89 | 6.76 | 4.20 | 11.15 | 36.09 | 10497 | 0.0 | -1.01 |
| 21Q2 (19) | 46.53 | 6.65 | 3.45 | 3.21 | 53.59 | 33.75 | 3.16 | -3.36 | 27.42 | 1.76 | 0.57 | 22.22 | 6.90 | 44.02 | 29.29 | 6.79 | -9.39 | 23.17 | 3.78 | -5.7 | 18.15 | 10497 | -1.01 | -1.01 |
| 21Q1 (18) | 43.63 | -3.64 | 20.49 | 2.09 | -27.93 | -6.28 | 3.27 | 12.37 | 26.25 | 1.75 | 19.86 | 42.28 | 4.79 | -25.21 | -22.22 | 7.49 | 16.62 | 4.78 | 4.01 | 24.4 | 18.08 | 10604 | 0.0 | -0.9 |
| 20Q4 (17) | 45.28 | -5.49 | 13.43 | 2.9 | 12.4 | 132.0 | 2.91 | -14.66 | -25.77 | 1.46 | -1.35 | 21.67 | 6.40 | 18.93 | 104.54 | 6.43 | -9.71 | -34.55 | 3.22 | 4.38 | 7.26 | 10604 | 0.0 | -0.9 |
| 20Q3 (16) | 47.91 | 6.51 | 15.06 | 2.58 | 7.5 | 17.81 | 3.41 | 37.5 | 19.23 | 1.48 | 2.78 | 23.33 | 5.39 | 0.93 | 2.39 | 7.12 | 29.09 | 3.63 | 3.09 | -3.51 | 7.19 | 10604 | 0.0 | -0.9 |
| 20Q2 (15) | 44.98 | 24.22 | 11.97 | 2.4 | 7.62 | -5.14 | 2.48 | -4.25 | -0.8 | 1.44 | 17.07 | 26.32 | 5.34 | -13.36 | -15.28 | 5.51 | -22.92 | -11.41 | 3.20 | -5.75 | 12.81 | 10604 | -0.9 | -0.9 |
| 20Q1 (14) | 36.21 | -9.29 | -2.08 | 2.23 | 78.4 | -7.47 | 2.59 | -33.93 | -5.47 | 1.23 | 2.5 | 25.51 | 6.16 | 96.68 | -5.5 | 7.15 | -27.16 | -3.46 | 3.40 | 13.0 | 28.18 | 10700 | 0.0 | 0.0 |
| 19Q4 (13) | 39.92 | -4.13 | -3.29 | 1.25 | -42.92 | -46.12 | 3.92 | 37.06 | 72.69 | 1.2 | 0.0 | 30.43 | 3.13 | -40.46 | -44.29 | 9.82 | 42.97 | 78.57 | 3.01 | 4.31 | 34.88 | 10700 | 0.0 | 28.81 |
| 19Q3 (12) | 41.64 | 3.66 | -31.08 | 2.19 | -13.44 | -14.45 | 2.86 | 14.4 | -26.29 | 1.2 | 5.26 | 12.15 | 5.26 | -16.49 | 24.13 | 6.87 | 10.36 | 6.96 | 2.88 | 1.55 | 62.73 | 10700 | 0.0 | 28.81 |
| 19Q2 (11) | 40.17 | 8.63 | -6.62 | 2.53 | 4.98 | 24.02 | 2.5 | -8.76 | 3.73 | 1.14 | 16.33 | 72.73 | 6.30 | -3.36 | 32.82 | 6.22 | -16.0 | 11.09 | 2.84 | 7.09 | 84.98 | 10700 | 0.0 | 28.81 |
| 19Q1 (10) | 36.98 | -10.42 | 20.03 | 2.41 | 3.88 | 30.27 | 2.74 | 20.7 | 64.07 | 0.98 | 6.52 | 71.93 | 6.52 | 15.96 | 8.54 | 7.41 | 34.74 | 36.7 | 2.65 | 18.91 | 43.24 | 10700 | 28.81 | 28.81 |
| 18Q4 (9) | 41.28 | -31.68 | 24.75 | 2.32 | -9.38 | 48.72 | 2.27 | -41.49 | -2.99 | 0.92 | -14.02 | 37.31 | 5.62 | 32.64 | 19.21 | 5.50 | -14.37 | -22.24 | 2.23 | 25.85 | 10.07 | 8307 | 0.0 | 60.06 |
| 18Q3 (8) | 60.42 | 40.45 | 33.2 | 2.56 | 25.49 | 9.87 | 3.88 | 61.0 | 54.58 | 1.07 | 62.12 | 22.99 | 4.24 | -10.65 | -17.51 | 6.42 | 14.63 | 16.05 | 1.77 | 15.43 | -7.67 | 8307 | 0.0 | 60.06 |
| 18Q2 (7) | 43.02 | 39.63 | 24.23 | 2.04 | 10.27 | 101.98 | 2.41 | 44.31 | 208.97 | 0.66 | 15.79 | 153.85 | 4.74 | -21.03 | 62.59 | 5.60 | 3.35 | 148.72 | 1.53 | -17.07 | 104.34 | 8307 | 0.0 | 60.06 |
| 18Q1 (6) | 30.81 | -6.89 | 131.31 | 1.85 | 18.59 | 6.32 | 1.67 | -28.63 | 36.89 | 0.57 | -14.93 | 9.62 | 6.00 | 27.37 | -54.03 | 5.42 | -23.35 | -40.82 | 1.85 | -8.63 | -52.61 | 8307 | 60.06 | 60.06 |
| 17Q4 (5) | 33.09 | -27.05 | 137.2 | 1.56 | -33.05 | -9.3 | 2.34 | -6.77 | 56.0 | 0.67 | -22.99 | 26.42 | 4.71 | -8.22 | -61.76 | 7.07 | 27.8 | -34.23 | 2.02 | 5.57 | -46.71 | 5190 | 0.0 | 0.0 |
| 17Q3 (4) | 45.36 | 30.98 | 0.0 | 2.33 | 130.69 | 0.0 | 2.51 | 221.79 | 0.0 | 0.87 | 234.62 | 0.0 | 5.14 | 76.12 | 0.0 | 5.53 | 145.67 | 0.0 | 1.92 | 155.46 | 0.0 | 5190 | 0.0 | 0.0 |
| 17Q2 (3) | 34.63 | 159.98 | 0.0 | 1.01 | -41.95 | 0.0 | 0.78 | -36.07 | 0.0 | 0.26 | -50.0 | 0.0 | 2.92 | -77.67 | 0.0 | 2.25 | -75.41 | 0.0 | 0.75 | -80.77 | 0.0 | 5190 | 0.0 | 0.0 |
| 17Q1 (2) | 13.32 | -4.52 | 0.0 | 1.74 | 1.16 | 0.0 | 1.22 | -18.67 | 0.0 | 0.52 | -1.89 | 0.0 | 13.06 | 5.95 | 0.0 | 9.16 | -14.82 | 0.0 | 3.90 | 2.75 | 0.0 | 5190 | 0.0 | 0.0 |
| 16Q4 (1) | 13.95 | 0.0 | 0.0 | 1.72 | 0.0 | 0.0 | 1.5 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 12.33 | 0.0 | 0.0 | 10.75 | 0.0 | 0.0 | 3.80 | 0.0 | 0.0 | 5190 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 (10) | 174.38 | 9.87 | 10.11 | 20.64 | 11.38 | -5.32 | 5.61 | 24.39 | 5.80 | 9.8 | 6.53 | -13.83 | 3.22 | 13.21 | 10604 | -0.9 |
| 2019 (9) | 158.71 | -9.58 | 8.38 | -4.34 | 12.02 | 17.5 | 4.51 | 40.06 | 5.28 | 5.8 | 7.57 | 29.95 | 2.84 | 54.91 | 10700 | 0.0 |
| 2018 (8) | 175.53 | 38.87 | 8.76 | 31.73 | 10.23 | 49.34 | 3.22 | 38.79 | 4.99 | -5.14 | 5.83 | 7.54 | 1.83 | -0.05 | 10700 | 28.81 |
| 2017 (7) | 126.4 | 11.26 | 6.65 | -1.04 | 6.85 | 22.32 | 2.32 | 28.18 | 5.26 | -11.05 | 5.42 | 9.94 | 1.84 | 15.21 | 8307 | 60.06 |
| 2016 (6) | 113.61 | 138.68 | 6.72 | 160.47 | 5.6 | 154.55 | 1.81 | 120.73 | 5.91 | 9.13 | 4.93 | 6.65 | 1.59 | -7.52 | 5190 | 35.58 |
| 2015 (5) | 47.6 | 20.54 | 2.58 | 20.56 | 2.2 | 27.17 | 0.82 | 10.81 | 5.42 | 0.02 | 4.62 | 5.5 | 1.72 | -8.07 | 3828 | 20.3 |
| 2014 (4) | 39.49 | 6.59 | 2.14 | 4.9 | 1.73 | 0.0 | 0.74 | 10.45 | 5.42 | -1.58 | 4.38 | -6.18 | 1.87 | 3.62 | 3182 | 10.52 |
| 2013 (3) | 37.05 | 0 | 2.04 | 0 | 1.73 | 0 | 0.67 | 0 | 5.51 | 0 | 4.67 | 0 | 1.81 | 0 | 2879 | 0 |
