玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
21Q3 (20)28.90-6.052.4112.75-3.120.165.70-49.15-58.824.24-53.15-63.030.73-55.49-67.560.54-53.04-60.870.120.00.016.68-16.64-25.6748.050.97-29.35223.2390.09142.62-123.62-609.13-1646.440.0000
21Q2 (19)30.767.97-0.3913.167.87-22.4511.21-25.61-30.169.05-26.0-31.751.64-21.53-34.661.15-16.67-24.340.129.099.0920.01-20.69-20.6947.59-5.89-33.31117.4345.2511.12-17.43-191.77-206.990.00-100.00
21Q1 (18)28.4927.3613.112.2082.6345.2415.07329.3465.4212.23311.7868.462.09294.3488.291.38263.1689.040.110.022.2225.2387.5825.1550.57-21.41-29.180.85-57.43-12.2319.00121.12141.1223.9500
20Q4 (17)22.37-20.7346.786.68-47.531177.423.51-74.6496.092.97-74.11-20.380.53-76.44-15.870.38-72.46-17.390.11-8.3310.013.45-40.065.0864.35-5.38-8.54189.94106.44647.02-89.94-1225.06-167.450.000-100.0
20Q3 (16)28.22-8.6124.5912.73-24.9953.9313.84-13.7731.0611.47-13.529.92.25-10.3643.311.38-9.2139.390.129.0920.022.44-11.067.7868.01-4.69-10.1892.01-12.9417.687.99240.77-62.980.000-100.0
20Q2 (15)30.8822.5917.5916.97102.0255.1216.0576.1852.1313.2682.6472.882.51126.1397.641.52108.2280.950.1122.2210.025.2325.1519.5271.360.04-4.21105.6814.721.84-5.68-172.08-50.480.000-100.0
20Q1 (14)25.1965.29-13.568.401454.84-33.239.11408.94-24.157.2694.64-17.51.1176.19-15.270.7358.7-19.780.09-10.00.020.1657.5-11.8971.331.3816.3692.12365.31-12.047.88-94.09266.580.00-100.0-100.0
19Q4 (13)15.24-32.72-53.44-0.62-107.5-103.581.79-83.05-81.923.73-57.76-58.090.63-59.87-59.350.46-53.54-53.540.100.00.012.80-38.52-29.4470.36-7.084.97-34.72-144.41-119.89133.33517.54278.2131.9625.0914.8
19Q3 (12)22.65-13.75-46.058.27-24.41-72.0110.560.09-63.658.8315.12-63.621.5723.62-75.920.9917.86-73.880.100.0-33.3320.82-1.37-43.3675.721.64-3.6578.18-24.66-23.1321.59672.161363.0725.55-15.2338.86
19Q2 (11)26.26-9.88-22.9210.94-13.04-50.7410.55-12.16-54.437.67-12.84-57.291.27-3.05-74.190.84-7.69-67.690.1011.11-28.5721.11-7.74-30.474.5021.53-0.27103.77-0.918.23-3.7720.22-191.6730.1440.9143.52
19Q1 (10)29.14-10.9715.5412.58-27.285.1812.0121.31-1.728.80-1.124.391.31-15.48-55.140.91-8.08-28.910.09-10.0-35.7122.8826.132.9261.30-8.55-59.34104.73-40.017.0-4.7393.68-322.8921.39-23.17-12.01
18Q4 (9)32.73-22.0321.8117.30-41.4632.679.90-65.92-19.978.90-63.33-17.131.55-76.23-67.710.99-73.88-43.750.10-33.33-33.3318.14-50.659.1567.03-14.71-57.08174.5771.6465.28-74.82-4276.77-1290.9127.8451.35.45
18Q3 (8)41.9823.2241.4429.5533.0572.8129.0525.4991.2424.2735.1374.486.5232.52-28.823.7945.7710.50.157.14-37.536.7621.268.9378.595.21-67.88101.716.08-9.58-1.71-141.5386.318.40-12.38-10.98
18Q2 (7)34.0735.0946.9822.2185.788.2223.1589.4480.4417.96113.0579.424.9268.49-16.472.60103.1288.410.140.027.2730.3336.44074.70-50.45-40.8695.88-2.044.094.1293.99-82.7621.00-13.62-6.54
18Q1 (6)25.22-6.141.6911.96-8.28-6.6412.22-1.21-7.08.43-21.51-23.362.92-39.17-20.651.28-27.27-14.670.14-6.67-6.6722.2333.75-12.41150.75-3.4848.8997.88-7.330.172.12139.45105.6324.31-7.92-3.84
17Q4 (5)26.87-9.47-0.4413.04-23.74-9.2612.37-18.56-23.510.74-22.79-19.254.80-47.6-2.641.76-48.69-21.430.15-37.5-6.2516.62-23.62-40.56156.19-36.1745.18105.62-6.118.76-5.3856.91-113.2126.4027.721.38
17Q3 (4)29.6828.040.017.1044.920.015.1918.390.013.9138.960.09.1655.520.03.43148.550.00.24118.180.021.7600.0244.6993.720.0112.4822.110.0-12.48-152.280.020.67-8.010.0
17Q2 (3)23.18-6.530.011.80-7.880.012.83-2.360.010.01-9.00.05.8960.050.01.38-8.00.00.11-26.670.00.00-100.00.0126.3124.750.092.12-5.730.023.87163.30.022.47-11.120.0
17Q1 (2)24.80-8.110.012.81-10.860.013.14-18.740.011.00-17.290.03.68-25.350.01.50-33.040.00.15-6.250.025.38-9.230.0101.25-5.880.097.719.870.0-37.71-192.650.025.28-2.920.0
16Q4 (1)26.990.00.014.370.00.016.170.00.013.300.00.04.930.00.02.240.00.00.160.00.027.960.00.0107.580.00.088.940.00.040.710.00.026.040.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2020 (10)26.7615.311.3547.028.54-5.8210.7423.598.8522.076.2731.454.0024.220.427.6920.355.1164.35-8.54105.6018.98-5.66025.273.080.000
2019 (9)23.21-33.537.72-64.559.0735.568.69-56.877.25-55.64.77-72.323.22-66.070.39-29.0919.36-31.4970.364.9788.76-17.911.24024.512.3827.355.56
2018 (8)34.9231.0321.7854.146.69-5.1220.1548.2716.3339.5717.232.749.4923.890.55-11.2928.2628.9867.03-57.08108.124.0-8.12023.95025.9110.35
2017 (7)26.65-0.1914.13-0.917.05-12.1913.59-9.711.70-8.6716.77-26.257.66-31.240.62-25.321.91-9.76156.1945.18103.969.73-4.0200.00023.48-4.86
2016 (6)26.707.414.269.028.03-27.7715.055.9912.817.9222.7447.4711.1448.730.8338.3324.28-8.86107.58-14.2294.742.965.26-34.110.00024.68-10.19
2015 (5)24.866.2413.0811.611.11-5.6214.2018.3311.8729.1615.4240.957.4930.720.605.2626.645.71125.4214.1792.01-5.87.99244.220.00027.482.0
2014 (4)23.4012.8811.7233.9411.782.8912.0028.489.1931.2910.9427.85.7322.170.57-5.025.2013.98109.853.5197.684.312.32-63.50.00026.9410.41
2013 (3)20.7308.75011.4409.3407.0008.5604.6900.60022.110106.12093.6406.3600.00024.400

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